Email marketing remains a cornerstone of B2B strategies, delivering an average ROI of $42 for every $1 spent. For businesses in Africa and beyond, managing B2B email campaigns involves personalization, automation, segmentation, and analytics. The right tools simplify these processes…
A pre-header text is important in an email because it serves as a quick preview of the message. It complements the subject line and can increase open rates by providing additional context and enticing recipients to engage. Effective pre-header text…
Crafting compelling email campaigns is an art form, but navigating the ever-evolving marketing landscape in Nairobi can be a challenge. Fear not! This guide unveils the top email marketing agencies in Nairobi, Kenya (2024), ready to propel your brand's customer…