WHAT IS EMAIL AND SMS AUTOMATION Email and SMS marketing automation involves streamlining the process of creating and sending promotional campaigns. By automating emails, marketers can save time and effort, especially when responding to certain triggers like a prospect showing…
Email marketing is a crucial aspect of any successful business strategy, as it is one of the easiest and most cost-effective ways to keep in touch with your clients and prospective clients. It provides a direct line of communication between…
Digitally savvy businesses are constantly searching for effective ways to retain and grow their customer base. One of the most effective ways to achieve this is through email and SMS marketing strategies. These strategies can help businesses engage with their…
The use of social media to promote businesses, products, and services has become one of the most important aspects of today's digital age. While social media platforms such as Facebook, Instagram, and Twitter are powerful tools for reaching a wide…
Two popular channels that are crucial for customer engagement for financial service providers are email and SMS, as they help to build trust, foster loyalty, and ultimately drive revenue. Let’s explore the effectiveness of customer engagement via email and SMS…
In Nigeria, small and medium-sized enterprises contribute almost 50% of the GDP and employ over 80% of the workforce. However, despite their critical role in driving economic growth and creating jobs, many SMEs in Nigeria struggle to communicate effectively with…
Today's fast-paced world has made attention spans shorter than ever and micro-businesses are facing an uphill struggle when it comes to reaching and engaging their target audience. Traditional marketing and such as print ads and TV commercials have become less…
Using SMS marketing has been growing steadily over the past few years. With this growth comes the need to create better strategies to retain customers. And the beauty of SMS is that it reaches people who aren't on social media…
Email newsletters are one of the most powerful tools for growing your business. They have the potential to help you engage with your audience, build relationships, and generate leads, staying in touch with your subscribers regularly and keeping them informed…