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Brevo vs Mailchimp in 2025: The Comparison Guide
Choosing the right email marketing platform is crucial for businesses looking to engage their audience effectively. Two of the most popular platforms remain Brevo (formerly Sendinblue) and Mailchimp. While both offer robust features for email marketing, automation, and CRM, they cater to different types of users with varying needs.
This guide provides an in-depth comparison of Brevo and Mailchimp, analyzing their features, pricing, ease of use, and suitability for different businesses.
Company Overview
| Platform | Year Founded | Headquarters | Market Share (2025) | User Base |
|---|---|---|---|---|
| Brevo (Sendinblue) | 2012 | Paris, France | 10% | 500,000+ businesses |
| Mailchimp | 2001 | Atlanta, USA | 45% | 14 million+ users |
Mailchimp remains the dominant player in email marketing, while Brevo has gained traction among SMBs looking for affordable and scalable automation solutions.
Feature Comparison
| Feature | Brevo | Mailchimp |
|---|---|---|
| Email Automation | Advanced workflows with AI-driven segmentation | Pre-built automation templates and AI optimization |
| CRM & Contact Management | Integrated CRM with lead scoring | Basic CRM with audience segmentation |
| A/B Testing | Available in all plans | Limited to higher-tier plans |
| Transactional Emails | Included in all plans | Available only in premium plans |
| SMS Marketing | Built-in SMS campaigns | No built-in SMS feature |
| Customization & Templates | Drag-and-drop builder with customizable templates | Extensive template library with a user-friendly editor |
| Integrations | Connects with major eCommerce, CMS, and CRM tools | Supports 300+ integrations, including eCommerce and social media |
| Analytics & Reporting | Real-time analytics with heatmaps and performance tracking | AI-driven insights and predictive analytics |
| Deliverability Rate | High, with dedicated IP options | High, but performance varies by plan |
Market Presence & Popularity by Region
| Region | Brevo Popularity | Mailchimp Popularity |
|---|---|---|
| North America | Moderate | Very High |
| Europe | High | High |
| Africa | Growing | High |
| Asia | Moderate | High |
| Latin America | Moderate | High |
Mailchimp remains the go-to platform in North America and Asia due to its early market presence and brand recognition. Brevo, on the other hand, has gained traction in Europe and is expanding in Africa and Latin America.
Pricing & Plans
Both platforms offer flexible pricing models, but their structures differ significantly:
Brevo Pricing (2025)
- Free Plan: Up to 300 emails per day
- Starter Plan: $25/month – No daily sending limit, basic automation
- Business Plan: $65/month – Advanced automation, A/B testing, and landing pages
- Enterprise Plan: Custom pricing – Dedicated support, advanced reporting, and AI-based optimizations
Mailchimp Pricing (2025)
- Free Plan: Up to 1,000 emails per month
- Essentials Plan: $13/month – Basic templates and A/B testing
- Standard Plan: $20/month – Advanced automation, predictive analytics
- Premium Plan: $350/month – Advanced segmentation, priority support
Key Takeaways on Pricing
- Brevo is more cost-effective for businesses focusing on transactional emails and automation.
- Mailchimp is more scalable for businesses needing deep analytics and social media integration.
Usage by Business Size
| Business Type | Brevo Suitability | Mailchimp Suitability |
|---|---|---|
| Startups & Small Businesses | High | Moderate |
| Mid-Sized Businesses | High | High |
| Large Enterprises | Moderate | High |
| eCommerce Stores | High | High |
| Nonprofits & Educational Institutions | High | Moderate |
Brevo is highly favored by small to mid-sized businesses due to its affordability and transactional email capabilities, while Mailchimp is widely used by larger enterprises and marketing-driven businesses.
Ease of Use
Both platforms are designed for ease of use, but they cater to different user preferences:
- Brevo: More suitable for businesses needing automation, CRM, and SMS marketing in one dashboard.
- Mailchimp: Better for marketers focused on branding, AI-driven analytics, and omnichannel marketing.
Which Platform is Best for You?
- Choose Brevo if:
- You need built-in SMS marketing.
- You want cost-effective automation features.
- You require transactional email support.
- You prioritize a CRM with lead scoring.
- Choose Mailchimp if:
- You need advanced AI-driven analytics.
- You rely on social media marketing alongside email.
- You need deep audience segmentation.
- Your business demands extensive third-party integrations.
Conclusion
Both Brevo and Mailchimp remain leading email marketing platforms in 2025, each with its strengths. Businesses looking for an affordable, automation-focused platform with SMS marketing should opt for Brevo, while those prioritizing advanced analytics, integrations, and omnichannel marketing may find Mailchimp more suitable.
Regardless of your choice, leveraging a platform like Yournotify for advanced email and SMS automation can further enhance your marketing strategy. Explore the best option based on your business needs and marketing goals in 2025.
References
- Brevo Official Website
- Mailchimp Official Website
- Market Research Report: Global Email Marketing Platforms (2025)
- Business Insider: Email Marketing Trends in 2025
- Yournotify Blog: Email Marketing Best Practices
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