In recent years, Zoho Campaign has become one of the most recognized tools for email marketing globally. However, Nigerian and Africa startups often face challenges using platforms like Zoho Campaign: billing in dollars, lack of local support, and limited integration…
In a world where customers receive hundreds of emails and notifications daily, SMS for customer engagement stands out. With open rates hovering around 98%, SMS is the unsung hero of modern communication. But let’s be honest—no one wants to be…
When was the last time you followed up with a customer and got a response like, “Oh yes, thanks for the reminder!”? If it’s been a while, you're not alone. Most businesses are missing out on easy wins because they…
Email marketing remains one of the most cost-effective and high-ROI digital marketing strategies available. Whether you're running a startup, a growing e-commerce brand, or a well-established enterprise, having the right email marketing partner can make or break your strategy. This…
B2C (Business-to-Consumer) marketing refers to the strategies and tactics that companies use to promote products or services directly to individual consumers. Unlike B2B (Business-to-Business) marketing, which focuses on long-term relationships and complex sales cycles, B2C marketing aims at capturing consumer…
In today's evolving digital world, personalisation isn't just a buzzword anymore; it's the new standard. And nowhere is it more impactful than in industries where real-time decisions shape user experience, like ride-hailing. From Uber to Bolt, Careem, Little Cab, Yango,…
B2B (Business-to-Business) marketing refers to strategies and techniques used by companies to sell products or services to other businesses rather than individual consumers. Unlike B2C (Business-to-Consumer) marketing, which targets individual buyers, B2B marketing focuses on building relationships, providing value, and…
In today’s world, businesses are increasingly turning to digital marketing to reach their audience and drive sales. With over 5.56 billion internet users globally, digital marketing is now a necessity for brands aiming to grow their presence, build relationships with…
Personalisation is no longer a luxury in this evolving fashion industry; it’s an expectation. Customers demand tailored shopping experiences that align with their unique tastes, preferences, and behaviours. AI for fashion brands has emerged as a game-changer, enabling businesses to…
Selecting the right email marketing platform is essential for businesses aiming to enhance customer engagement and drive conversions. In 2025, ActiveCampaign and Klaviyo remain two of the most powerful platforms for email marketing and automation. While both offer advanced features,…