The use of social media to promote businesses, products, and services has become one of the most important aspects of today's digital age. While social media platforms such as Facebook, Instagram, and Twitter are powerful tools for reaching a wide…
Two popular channels that are crucial for customer engagement for financial service providers are email and SMS, as they help to build trust, foster loyalty, and ultimately drive revenue. Let’s explore the effectiveness of customer engagement via email and SMS…
In Nigeria, small and medium-sized enterprises contribute almost 50% of the GDP and employ over 80% of the workforce. However, despite their critical role in driving economic growth and creating jobs, many SMEs in Nigeria struggle to communicate effectively with…
Today's fast-paced world has made attention spans shorter than ever and micro-businesses are facing an uphill struggle when it comes to reaching and engaging their target audience. Traditional marketing and such as print ads and TV commercials have become less…