Email marketing is a powerful tool that allows local businesses in Kenya to engage with…
Email marketing is a crucial aspect of any successful business strategy, as it is one of the easiest and most cost-effective ways to keep in touch with your clients and prospective clients. It provides a direct line of communication between businesses and their customers, allowing them to keep in touch, build relationships, and ultimately drive sales.
However, with so many businesses vying for attention in customers’ inboxes, it can be challenging to make an impact. But keeping in touch with customers all year round can be simple with these simple rules and practical techniques for email automation
1: Identify your email marketing goals.
Nurturing your customers better through emails? It depends on your business objectives. Before you begin automating your campaigns, decide what your big-picture goals are.
Consider these goals:
- Bring them back your old customers with a nurturing campaign that lets them know you miss them.
- Keep in touch with new leads to build trust with the right sales and marketing tool
- Increase the lifetime value of your customers by introducing them to your other products and services.
- Help them meet their challenges head-on to win more customers.
2. Your email automation should follow a logical flow.
It’s best to structure your email automation to move customers down your funnel intentionally. Create a journey with successive emails while keeping your customer in mind and your overall strategy in mind. You might want to include these in your automation:
Holiday season campaigns, a guarantee of results campaign, Resources campaign
3. Tag Individual Clients To Keep Track Of Their Preferences And Other Data.
When you create a tag, you create a custom label that you can apply to as many (or as few) contacts as you’d like. Automatic tags are a great way to segment your email list without having to put in much effort.
4. To Avoid Going Off The Rails, Segment Your Email Contacts.
The misuse of email automation, where too many contacts get too many emails, can be dire for your business.
5. Use a clear and compelling subject line
The subject line is the first thing that recipients will see, and it can make or break the success of the email. Use a clear and concise subject line that accurately reflects the content of the email, and consider using attention-grabbing language or numbers to make it more compelling.
6. Use a conversational tone
Emails that sound like they’re coming from a person rather than a company can be more engaging and help build relationships with customers. Use a conversational tone, and avoid using overly formal or technical language
7. Make the content scannable
Most people scan emails rather than read them word-for-word. Use short paragraphs, bullet points, and subheadings to make the content easy to scan and digest.
8. Use a clear call-to-action (CTA)
Every email should have a clear and specific CTA that tells the recipient what action to take next. Use action-oriented language and make the CTA prominent and easy to find.
9. Test and optimize
Continuously test different elements of your email campaigns, such as subject lines, CTAs, and content, and optimize based on the results. This can help increase engagement and conversion rates over time.
10. Provide value
Finally, make sure that your emails provide value to your customers. Whether it’s offering promotions, sharing educational content, or providing exclusive offers, make sure that your emails are useful and relevant to your recipients.