skip to Main Content
Email Marketing Strategies For E-commerce Business

Practical Email Marketing Strategies For E-commerce Business

Do you want to grow your e-commerce business with email marketing in Nigeria? If yes, come along

Let’s start by defining what email marketing is

Email marketing has to do with directly marketing to a group of people through their email addresses. In a real sense, every email sent to new or existing customers could be considered email marketing.

It involves using email to send promotional ads and business requests, solicit sales and donations, and build loyalty, trust, or brand awareness.

That’s why it is one of the many money-making online businesses in Nigeria and why anyone in the e-commerce industry must take advantage of it.

By building a mailing list, email marketing can create an extremely valuable asset. The larger the list or subscribers, the greater your profit.

So, what is a list?

A list in email marketing is a list of email addresses that are automatically added to the intended recipients’ database for an email campaign. Email addresses from the list are monitored by web-based software to give a detailed report of your email campaign.

By building a mailing list, email marketing can create an extremely valuable asset. Sometimes it can also be used to monitor how messages render. Thus, a list system allows marketers to know their email marketing performance whenever a list is sent out.

As businesses adopt means of online brand awareness like social media and online marketing, email marketing allows SMEs to use this method as one of the strongest platforms to reach their market with a personalized message.

Email marketing is the most effective way among all marketing strategies, including targeting and retention of customers for acquisition. Like any other business owner, you can also benefit from email marketing. There is a list of benefits that we will cover in this article, but one of the most compelling reasons to use email marketing for your e-commerce business is its return on investment (ROI).

Still not convinced that email marketing is worth the time for SMEs? Consider these stats:

  • Email marketing is the most effective strategy for all marketing, including targeting and retention of customers for acquisition.
  • Email marketing delivers results three times more than social media.
  • Email marketing brings in about 50% of every penny you spend. That’s one of the highest ROIs for any type of marketing.

This means that if you can use $50,000 to build a list of 1,000 subscribers, what that implies is that you have spent $50 on each of your subscribers. You listed a product or service for $20,000 in your email newsletter, and you included a sense of urgency in it. If five subscribers out of your list buy from you, you have made 100,000 naira.

With a profit of 100,000 naira, you can deduct the cost of the advertisement, which was 50,000, from 100,000; you will be left with 50,000 profits, which is a good return on investment.

So your starting point should be the things your potential audience wants to receive from you when they receive your mail. If you’re lucky enough to have a thriving demand for what you sell, then sending out new announcements on any of your products or services may be OK, but generally, you will need to be more creative in doing this.

One of the best features of email marketing is that it does not require a high level of expertise to execute your marketing campaign, and it is fairly inexpensive.

Practical Email Marketing Strategies that will help you win in your E-commerce business 

Here are some best practices that will help you get started:


Keep this at the back of your mind Value is the major reason your audience will opt in to your landing page or website. You need to understand your customers and what they want from you, and then you have to deliver all the goodies and offers you promised your audience on the website.

Let’s take an e-commerce business, for example. I would like to pick an e-commerce site that sells fashion items. All they have to do is send a promotional email blast to their list. However, when you take a good look at their target audience, there are more opportunities to deliver high value that goes far beyond information on the latest items of your brand/product.

The target audiences are those who want to know more about fashion tips,, which a lot of your audiences are interested in. By sending a daily email newsletter packed with information they want to know, sprinkled with some little promotions.

You will need to deliver a value that will get them excited in the newsletter you sent and any other newsletter sent afterwards.


To get to your audience, you need to personalize your mail to help you create a deeper relationship with them. The majority of the audience is aware of spam emails from a mile away. You need to use your email marketing campaign to know what your audience wants. They expect more from your business, and you have to give them more than they expect. Knowing your customers is very vital in email marketing.

To get to your audience, you need to personalize your mail to help you create a deeper relationship with them. It shows you care about them and their needs, not just by selling or promoting your business, and it makes a great impact when it comes to building your business.


Adding calls-to-action to your newsletter makes opting into your marketing campaign easy.

Allowing subscribers to control their engagement with your business is a crucial aspect of email marketing. You cannot force your audience to look at your newsletter content; those who don’t open your emails aren’t likely to convert,, but those of your audience who open your emails will convert all because you were able to market or give tips through your newsletter.

Adding calls-to-action to your newsletter makes opting into your marketing campaign easy, but you need to always include an opt-out button also on every newsletter you deliver.


You need to figure a way out on how you can effectively earn more subscribers to your mailing newsletter. Add value-added offers on each purchase page to encourage your subscribers to sign up.

Add a sign-up subscription call-to-action button on every page of your website, in a position that will be easy for site visitors.

You might also need to consider the use of pop-ups on the website to make sure your audience or visitors know they have to opt in to sign up before they get the offer.

Make your newsletter shareable on social media to increase relationships and trust.


No matter what other people in this field tell you, you should not buy an email list just because you want to buy your list overnight. List building is a gradual process. Business owners generally don’t have the time or knowledge to segment their audience. You should work on how to develop and grow your email list because a targeted customer base is going to increase more than untargeted leads.


For every subscriber that comes into your list, your brand or business should always create a pre-loaded email for any new subscribers coming into your list.

You need to first communicate to every subscriber coming into your list to let them know what they should expect as they subscribe and also the kind of content they should expect.


Make sure your newsletter should be well-designed and well-written. Make your newsletter text to be visually appealing to your intended audience. You need to come up with a compelling subject line as you have on the content of your newsletter, which is a great chance for the newsletter to be opened by the audience.

Add the company contact information on every newsletter campaign and make sure you include a link where your subscribers can click through back to your website.


Email marketing has to do with effective timing, pay close attention to how often you send emails and when you should send the newsletter. Some of your subscribers are more available to receive your newsletter at a certain time of the day. Try and create a well-scheduled newsletter that you think makes sense and see what happens as a result of doing so.” username

Avoid sending out too many emails 

Newsletters within a short frame. You should create a time interval for all your email campaigns. Think about your personal experience with email marketing. How do you feel when you receive a newsletter from a company every day? Am sure you will be upset when such an email hits your inbox.

Come up with a strategy and diversify your content for your audience to avoid negatively impacting the click-through rate. Try and create a well-scheduled newsletter that you think makes sense and see what happens as a result of doing so.


In email marketing, one of the most important things to remember is to always test your email campaign. This goes hand in hand with the timing mentioned above in this article, based on the result from the data received. Testing different subject lines with email content.

An effective marketing method is a very powerful component of your marketing effort for your business. Sending both the plain and the HTML version to know which of the email versions performs better. Test time of the day and week where you get high open rate results.

This effective marketing method is a very powerful component of your marketing effort for your small business. It is less expensive and it won’t take more marketing budget effort on your part. It gives you a means of connecting to your customers and prospective clients in a manner that can deliver as much value for them as it does for you.

You need to focus on providing value first to your subscribers and should not forget to test, and measure your email campaign; every other thing will fall into place.

Read related articles

Integrating Automation Marketing For Fintech Startups In Nigeria

Why SMS Marketing for the Healthtech Industry

How To Integrate Email Marketing For Your Healthtech Startup in Nigeria

Email Marketing Strategies for the International Education Industry

Integrating SMS Marketing For E-Commerce Startup In Nigeria

How To Integrate Automation Marketing For Your Logistic Business In Nigeria



Marketing Content Strategist