Sharing Marketing Insights
How to Send Bulk SMS Without Getting Blocked by DND
Bulk SMS marketing is one of the most cost-effective and direct ways to communicate with…
CBN-Compliant Customer Alerts via SMS and Email
Introduction: The Indispensable Role of CBN-Mandated Customer Alerts In the rapidly evolving digital landscape of…
Best Practices for Sending Loan Due Date Reminders via SMS
Introduction: Why SMS Still Works for Loan Reminders In Nigeria's fast-growing credit ecosystem, loan servicing…
SMTP vs API: Best Way to Send Transactional Emails for Fintech
The Role of Email in Fintech In the fast-paced world of Nigerian fintech, delivering critical…
How to Send OTPs via SMPP in Nigeria (with Delivery Tracking)
One-Time Passwords (OTPs) are the heartbeat of fintech security. From mobile banking apps to investment…
How AI-Powered Email Automation is Changing the E-commerce Game
Email marketing isn’t dead, it’s evolving. And if you’re in the e-commerce world, you know…
How to Use SMS for Customer Engagement Without Being Spammy
In a world where customers receive hundreds of emails and notifications daily, SMS for customer…
How to Automate Follow-Ups & Reminders for Better Customer Retention
When was the last time you followed up with a customer and got a response…
How AI is Changing Lead Scoring & Customer Targeting
Remember the days when lead scoring meant manually grading prospects based on gut feeling and…
Top SMS Marketing Agencies in 2026
SMS marketing continues to be a high-converting, direct communication channel in 2026. With mobile phone…
Top Email Marketing Agencies in 2026
Email marketing remains one of the most cost-effective and high-ROI digital marketing strategies available. Whether…
What is B2C (Business-to-Consumer) Marketing?
B2C (Business-to-Consumer) marketing refers to the strategies and tactics that companies use to promote products…
The Role of Personalised Marketing in Revolutionising the Ride-hailing Industry
In today's evolving digital world, personalisation isn't just a buzzword anymore; it's the new standard.…
What is B2B (Business-to-Business) Marketing?
B2B (Business-to-Business) marketing refers to strategies and techniques used by companies to sell products or…
The Future of Digital Marketing in FMCG: AI-Powered Customer Engagement
In the FMCG (Fast-Moving Consumer Goods) industry, the landscape of digital marketing is undergoing a…
Digital Marketing: A Comprehensive Guide to Online Strategies
In today’s world, businesses are increasingly turning to digital marketing to reach their audience and…
Relationship Marketing: Trends, Strategies, and Market Insights
Relationship marketing has evolved significantly in recent years, driven by digital transformation, artificial intelligence, and…
Transactional Marketing: Trends, Strategies, and Market Insights
Transactional marketing remains a vital strategy for businesses focused on short-term revenue generation. in 2026,…
How Fashion Brands Can Improve Product Recommendations With AI
Personalisation is no longer a luxury in this evolving fashion industry; it’s an expectation. Customers…
The Rise of Logistics Startups in Africa and The Role of Marketing Platforms
The logistics industry in Africa is undergoing rapid transformation, driven by technological advancements, e-commerce growth,…