Acquiring new customers remains one of the biggest challenges for startups and growing businesses. Many founders assume growth must come from large advertising budgets or aggressive promotions. In reality, sustainable customer acquisition is often built on simple, structured systems that…
At the dawn of the internet in the late 1990s and early 2000s, the prediction was bold: knowledge would be democratized. For the first time in human history, anyone could, from the comfort of their home, gain access to an…
A decade ago, ‘content creation’ sounded like a hobby—something you did between classes, after work, or for fun. Today, it is an industry. A structured, monetized, data-driven industry. The creator economy has evolved from bloggers writing on WordPress and YouTubers…
Using email as a growth marketing strategy remains one of the most effective ways for early startups with limited budgets to scale. Email is still a powerful channel to communicate with customers on a personal level while maintaining the professionalism…
According to a study by McKinsey, more than three-quarters of consumers have changed their buying habits in the past 18 months, and are increasingly willing to change brands. So, how do you keep your already acquired customers so that they…
Be rest assured that you are not the only person sending emails to your contacts. In fact, according to Radicati Group, the average office worker receives an average of 121 emails every day. How you go about creating your emails…
Wondering why your emails are going to spam? Learn causes of email deliverability issues, how spam filters work, and how to fix inbox placement. Email is still one of the most powerful tools in a marketer’s arsenal. It’s direct, measurable,…
This year, businesses across the globe are expected to spend more than $1 trillion on advertising, marking the first time spending on ads has surpassed this threshold. Global spend on advertising is projected to grow at an average rate of…
High bounce rates rarely announce themselves as a sudden crisis. When email campaigns fail to deliver, it’s easy to move on or assume it was a technical glitch. This article examines the causes of high email bounce rates and what…
At no point has building an audience been an easy task. Whether you’re trying to grow your LinkedIn page, Instagram account, or scale your newsletter, attracting people you can genuinely call your audience remains a strenuous process. One major factor…