As a brand, you should prioritise stepping up your social media game in 2025 to…
Top Influencer Marketing Platforms for Startups and Businesses 2025
Discover how these top influencer marketing platforms can assist you in finding and partnering with creators across Instagram, TikTok, YouTube, and more in 2025
Over the past few years, we have seen the rise of influencer marketing and their importance for brands. Partnering with influencers is a popular way for your marketing team to take advantage of an existing and engaging audience established content creators.
Have in mind that some of these platforms can help you identify your audience by country, social media platforms, and of course specific criteria such as industry, sector, e.t.c.
Here are top influencer marketing platforms
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- YouTube BrandConnect
- Shoutcart
- Influence.co
- Brandwatch Influence
- CreatorIQ
- IZEA Flex
- Sprout Social
YouTube BrandConnect
YouTube BrandConnect is the largest influencer marketing platform for finding creators on YouTube. YouTube is the web’s largest video platform, meaning it’s easy to find influencers that span a variety of categories, including beauty, fashion, fitness, gaming, tech, pets, and a whole lot more.
Shoutcart
Shoutcart is an influencer marketplace where anyone can buy a “shoutout.” Shoutcart’s wide range of creators makes influencer discovery adaptable to any price range, so it’s a great platform if you’re operating on a tight budget.
Upfluence
Upfluence (an Amazon partner) is one of the best-known influencer marketing platforms. Like sales enablement or customer relationship management (CRM) software, Upfluence organizes creators according to where they are in the application process and then creates automations based on detailed tags.
Brandwatch Influence
Brandwatch Influence has tools for every aspect of influencer marketing. From finding creators within its discovery tool that tracks more than 24 million influencers to managing relationships with those creators and paying them for their work, you’ll have what you need to launch your first influencer campaign with so many options.
CreatorIQ
CreatorIQ’s advanced influencer marketing platform offers tools for campaign execution, reporting, and insights to take an outcome-driven approach to your influencer partnerships and campaigns.
IZEA Flex
IZEA Flex is a suite of creator management tools from IZEA, an influencer marketing agency that also offers an influencer database. IZEA Flex includes contact management, social listening, and campaign-building tools, plus a variety of options for measuring campaign performance.
Sprout Social
Sprout Social is a social media management platform, which means that unlike some of the tools on this list, it isn’t purpose-built for influencer marketing. But Sprout recognizes that influencer relationships are a major part of a well-rounded social media strategy. The platform includes access to an influencer directory, competitor analysis tools for building your influencer strategy, and an influencer CRM to keep track of your content creators.
Conclusion
Before you decide on the “best influencer marketing platform” for your business, consider other factors such as pricing and refund policy knowing fully well that some influencers might not actually deliver to your expectation. There are lots of ways to work with influencers, and deciding how hands-on you want to be can help you narrow it down.
Another thing to consider is the conversion approach, are you trying to build an audience for your own social media channels or you would rather direct them to a dedicated page for leads? This obviously depends on your goal and objective but taking advantage of email marketing or sms marketing could help you generate leads when you CTA leads to a dedicated page.
Influencer marketing is going to grow as businesses continue to grow online and the opportunity to connect to an existing community is a great advantage.
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