Top 5 SMS Marketing Companies Nigerian Startups Are Using in 2025

In fact, with how unpredictable internet access and social algorithms can be, many Nigerian startups are leaning back into SMS as their reliable, direct, and affordable growth channel. But with so many tools in the market, the big question becomes: Which SMS platform should you use?

We’ve compiled a quick list based on what Nigerian startups are actually using right now in 2025.

Why Startups Still Love SMS in 2025

Before we dive into the list, let’s break down why SMS marketing is still such a win:

• Affordable & direct: You don’t need huge budgets or ad spend to start.
• Works even offline: Messages go through with or without data.
• Great for reminders & promos: Cart abandonment, discount codes, delivery updates, etc.
• High open rate: Texts are opened faster than emails or DMs.

For startups trying to scale smart, SMS is still one of the easiest ways to stay in touch with customers.

Criteria We Used to Choose These Platforms

To make this list as useful as possible, we evaluated each tool based on:

• Delivery rate — Does the message land instantly?
• Ease of use — Can non-tech teams use it?
• Cost per SMS — Especially important when you’re on a budget.
• API availability — For startups that want to automate campaigns.
• Customer support — You don’t want to be stuck.
• Nigerian telco compliance — Critical for bulk sending in Nigeria.

Top 5 SMS Marketing Companies in Nigeria for 2025

Let’s get into it:

1. Yournotify

Local-first platform designed for Nigerian businesses.

• Key Features: Bulk SMS, email marketing, real-time delivery reports, scheduling, DND management, programmable messaging APIs
• Best For: Startups, e-commerce, digital marketers
• Pros:
  • Beginner-friendly dashboard
  • Super affordable rates
  • Reliable delivery speed
  • Nigerian support team
• Cons:
  • Focused more on the Nigerian and African market (which is a pro for locals!)

2. SmartSMSSolutions

One of the oldest and most trusted names in Nigerian SMS marketing.

• Key Features: Bulk SMS, scheduling, DND management
• Best For: Basic SMS campaigns and alerts
• Pros:
  • Great delivery to MTN/Glo lines
  • Simple setup process
• Cons:
  • Outdated UI for modern teams
  • Limited integrations compared to newer platforms

3. Termii

A developer-friendly platform that’s great for API-driven startups.

• Key Features: SMS, voice OTPs, programmable messaging APIs
• Best For: Startups with in-house dev teams
• Pros:
  • Powerful API capabilities
  • Fast global SMS delivery
• Cons:
  • Not beginner-friendly
  • Needs developer support to set up properly

4. Multitexter

Simple and functional, perfect for schools, churches, and small businesses.

• Key Features: Bulk SMS, contact list manager
• Best For: NGOs, schools, religious orgs
• Pros:
  • Clean, easy-to-use interface
  • Affordable pricing for bulk messages
• Cons:
  • Basic features only
  • No advanced automation tools

5. InfoBip (Nigeria)

An enterprise-level platform used by big brands and apps.

• Key Features: Omnichannel messaging (SMS, WhatsApp, email), AI chatbots, analytics
• Best For: Fintechs, large-scale apps
• Pros:
  • Highly scalable
  • Multi-channel capabilities
• Cons:
  • Expensive for small teams
  • Requires onboarding and setup time

Final Thoughts – Don’t Just Pick the Flashiest Platform

There’s no one-size-fits-all here. The best SMS marketing company for your startup depends on what you actually need:

• Just getting started? Look for ease of use and support.
• Want to scale fast? Prioritise APIs and automation.
• Tight budget? Compare the cost per SMS and delivery rate.

Startups in 2025 aren’t just using SMS for “bulk text blasts.” They’re running automated, timely, and personalised campaigns all through platforms that fit their workflow.

Still unsure which platform is best for your startup?

Start with Yournotify for free and send your first SMS in minutes, no coding required.

Read more related articles: How to Choose the Right SMS Marketing Agency for Your Business in Nigeria