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Top Social Media Platforms to Grow Your Brand in 2025
As a brand, you should prioritise stepping up your social media game in 2025 to boost your visibility and online presence. As platforms develop and change, your best bet for staying ahead of the competition is to know what’s trending and the best option for your brand growth.
Whether you are a seasoned social media marketer, a marketer looking to venture into social media marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now.
To make things easier for you, we taken our time to compile the information on the top social media platforms in 2025. Some will be familiar to you, while others might sound new. We recommend reading through this list to learn more about the social media apps that might be great for your brand.
Here are the top social media platforms:
- YouTube
- X (formerly Twitter)
- Telegram
- Quora
Facebook is the largest social networking site, with over 3 billion people using it monthly, according to Statista. This means roughly 37 percent of the world’s population are Facebook users. Facebook’s direct messaging spin-off app, Facebook Messenger, boasts 931 million monthly active users.
More than 200 million businesses (mostly small businesses) use Facebook tools, and more than seven million advertisers actively promote their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media. Facebook Groups, along with the platform’s powerful advertising tool, Facebook Ads Manager, also make it easier to reach more people and grow your following on Facebook.
As a visual social networking platform, Instagram is the place for showcasing your products or services with photos or videos. On the app, you can share a wide range of content, such as photos, videos, live videos, stories and reels.
As a brand, you can create an Instagram business profile, which provides rich analytics of your profile and posts and the ability to schedule Instagram posts using third-party tools. It’s also a great place to get user-generated content from your audience because users frequently share content and tag brands.
LinkedIn as become the major go-to platform for businesses. At roughly 424 million monthly active users, LinkedIn has evolved from a simple job search engine and resume site into a professional networking platform where industry experts share content, network, and build their personal brand.
It has also become a place for businesses to establish thought leadership and attract customers and top talent, as well as a place for creators to build personal brands in their industries.
YouTube
YouTube is a video-sharing platform where users watch a billion hours of videos daily. Besides being the second largest social media app, YouTube is often called the second largest search engine after Google, its parent company.
Video contents can help brand boost visibility and YouTube is the right platform for distribution.
So, if you use video to promote your business, then you definitely need to add YouTube to your marketing strategy. To get started, here’s how to create a YouTube channel for your brand.
WhatsApp is a messaging app used by people in over 180 countries, boasting an estimated 2.78 active users, according to Statista.
Initially, people originally used WhatsApp to send text messages to their family and friends, but the launch of WhatsApp Business in 2018 has seen the messaging platform become a popular choice for brands. WhatsApp Business reported having over 200 million monthly active users in June 2023.
X (formerly Twitter)
X‘s monthly active user numbers have been reported as anywhere between 335 million to 666 million. In a September 2023 interview, X CEO Linda Yaccarino shared that the company currently had 550 million MAUs, so we’ve gone with that value.
The platform once known as Twitter invites an audience that loves to post news, entertainment, sports, politics, and more. What makes it different from most other social networking sites is it strongly emphasizes real-time information — things happening and trending right now — in just 280 characters (140 for Japanese, Korean, and Chinese).
Telegram
Telegram is a free messaging app (and popular in countries like Nigeria, India, Brazil) that works across multiple devices with no limits on media sizes.
Telegram’s distinctive feature is its end-to-end encryption for all activities, including chats, groups, and media shared between participants. Its focus on security has drawn more customers over the years, especially when WhatsApp announced changes to its privacy policy that would allow it to share information with parent company Meta.
Quora
Started by an ex-facebook employee, Quora is a community-based Q&A website and app where people can find information on a wide variety of topics. Questions and answers are user-ranked based on views, votes, reviews, and shares.
As a brand, you can create a Quora page for your business or use employee advocates to answer questions about your products or services or about topics in your industry.
With roughly 1.7 billion visits in April 2023, Reddit has been called the “front page of the internet,” thanks to its mix of current events, celebrity “ask me anything” (AMA) events, and in-depth discussions of niche topics.
There are subreddits (i.e., dedicated forums) for pretty much anything under the sun. Subreddits, however, have different levels of engagement, so it’s great to research to see if there are popular subreddits your brand can be part of. For example, if you are a startup and looking for co-founder, you could join r/startups.
Conclusion
Understanding each of these social medias, their audience, content type can go a long way in building your brand visibility. Trust-factor is now a thing where your potential customers would go online to verify your brand reputation, history and profile to ensure you are reliable. Having a strong online presence is a must for every brand in 2025.
Another thing to consider is the conversion approach, the more you grow your online presence, the better your brand starts growing organically which can bring steady inflow of lead for your business.
Some brand usually have dedicated page for their social media channels/link which can be used as a CTA referrer and that can be converted to leads, taking advantage of email marketing or sms marketing could help you convert these leads to customer with a dedicated landing page.
Read more related articles: How to Use Customer Feedback To Improve Your Email and SMS Marketing
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