In today's evolving digital world, personalisation isn't just a buzzword anymore; it's the new standard. And nowhere is it more impactful than in industries where real-time decisions shape user experience, like ride-hailing. From Uber to Bolt, Careem, Little Cab, Yango,…
B2B (Business-to-Business) marketing refers to strategies and techniques used by companies to sell products or services to other businesses rather than individual consumers. Unlike B2C (Business-to-Consumer) marketing, which targets individual buyers, B2B marketing focuses on building relationships, providing value, and…
In the FMCG (Fast-Moving Consumer Goods) industry, the landscape of digital marketing is undergoing a dramatic transformation. As consumer expectations shift and technology continues to advance, AI-powered tools are emerging as game-changers, enabling businesses to engage with customers more personally…
In today’s world, businesses are increasingly turning to digital marketing to reach their audience and drive sales. With over 5.56 billion internet users globally, digital marketing is now a necessity for brands aiming to grow their presence, build relationships with…
SMS marketing continues to be one of the most effective communication channels for businesses, offering high engagement rates and instant reach. As we move into 2025, new trends and data reveal why SMS marketing remains a powerhouse for customer engagement,…
Transactional marketing remains a vital strategy for businesses focused on short-term revenue generation. In 2025, companies are redefining their approach using AI-driven automation, hyper-personalization, and real-time customer engagement. This article explores key trends, market dynamics, and innovative strategies shaping transactional…
Relationship marketing has evolved significantly in recent years, driven by digital transformation, artificial intelligence, and shifting consumer expectations. In 2025, businesses across Africa, Europe, and Asia are focusing on long-term customer engagement rather than short-term sales, leveraging technology to build…
Personalisation is no longer a luxury in this evolving fashion industry; it’s an expectation. Customers demand tailored shopping experiences that align with their unique tastes, preferences, and behaviours. AI for fashion brands has emerged as a game-changer, enabling businesses to…
The logistics industry in Africa is undergoing rapid transformation, driven by technological advancements, e-commerce growth, and increasing urbanization. Startups are stepping in to solve challenges in freight management, last-mile delivery, and supply chain optimization. This article explores the growth of…
One-Time Password (OTP) verification has become an essential security measure for businesses worldwide. From banking to e-commerce and healthcare, OTPs help safeguard sensitive transactions and prevent unauthorized access. This article explores the mechanisms, industry insights, real-world use cases, and how…