You're planning a big promo next week. Maybe it's a flash sale, a product launch, or a simple "Buy 1 Get 1 Free" campaign. And you know SMS is your best bet. It's fast. It’s direct. It works. But then…

SMS still works, and here’s why Nigerian startups can’t get enough of it. You’ve probably received a text alert from your bank, a delivery update from an online store, or even a flash promo from your favourite fashion brand. That’s…