In today’s digital-first world, Nigerian churches are embracing SMS as a game-changing tool to stay connected with their congregations. With its simplicity, immediacy, and unparalleled reach, SMS has become an essential part of how churches engage their members and drive…
Email marketing remains one of the most powerful tools in a B2B marketer’s toolkit, especially in 2024. With every $1 spent on email marketing, businesses are seeing an average return of $36 (Source: Litmus). This high ROI makes email a…
In B2B marketing, where decision-making processes are often complex and the stakes are high, personalization has emerged as a critical tool for email marketing success. With businesses receiving a barrage of emails daily, standing out in the inbox requires more…