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How Does SMS Marketing Work, and Is It Effective?

SMS marketing, also known as text message marketing, involves sending promotional messages or alerts directly to consumers’ mobile phones. This direct communication method is widely recognized for its high open rates and immediate impact. But how exactly does SMS marketing…

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Why SMS Marketing for the Healthtech Industry

It is simple, we are currently in a world where mobile phone penetration is incredibly high. Leveraging SMS marketing can be a game-changer for health tech startups looking to enhance patient engagement, improve communication, and drive business growth. SMS marketing…

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Email Marketing in Nigeria

Email marketing is the underdog of modern marketing trends but is highly effective. Businesses use email marketing campaigns to keep in constant contact with their clients and make known any new products or offers. To know how email marketing works,…

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