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Why SMS Marketing is Trending in Nigeria

As Nigerian businesses continue to struggle to grow, Nigeria’s Mega Companies spend N143.7 billion on marketing expenses in 2020. According to the report from PwC, Nigeria with a 12.1% CAGR (albeit strongly influenced by surging spending on mobile Internet access),…

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The Current State of Email Marketing in 2021

The Current State of Email Marketing in 2021

According to marketers, email open rates and click-through rates are the most important email marketing metrics. Deliverability is not given enough attention, with only 35% of respondents monitoring the delivery rate of their newsletters. Let's do a quick Quick Definition…

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