Introduction to Marketing Technologies for Nigerian Startups The Nigerian startup scene is buzzing with innovation and entrepreneurial fervor. To truly unlock their potential, however, startups need more than just brilliant ideas; they also need effective marketing strategies. In the digital…
In an increasingly competitive business landscape, building and maintaining strong customer relationships is vital for businesses in Nigeria. Establishing a loyal customer base not only drives repeat sales but also fosters brand advocacy, leading to long-term success. By understanding the…
Artificial Intelligence (AI) is revolutionizing various industries, and marketing is no exception. In Nigeria, where email and SMS marketing have become integral parts of marketing strategies, the impact of AI on these channels cannot be ignored. This article delves into…