Integrating automation marketing into the operations of education startups in Nigeria has become vital to…
Do you want to know how email marketing can help your logistics company grow revenue, bookings, and marketing efforts, you’ve come to the right spot. There are several ways to communicate with your audience today, including social media, targeted marketing, and direct calls. However, data and historical experience demonstrate that email is the most efficient, cost-effective, and action-oriented of all the options available. According to a survey, email is used by more than half of the world’s population. In 2020, there will be 4.0 billion email subscribers, with that figure predicted to rise to 4.4 billion by the end of 2024.
All businesses contact their target audience—e-commerce companies, warehouses, and logistics partners—via email. So being in their inbox, where your content, information, and updates will receive the most attention, is the best method to stay on top of their minds.
What are the steps for email marketing for logistics?
These are the top 5 tips for email marketing strategies for logistics companies. Each of these should be simple to accomplish if you choose the correct email marketing software and goals, like Yournotify.
Set up an email automation system
According to a survey in 2019, 65% of marketers say that employing automation has helped them uncover more quality leads than when they didn’t.
The most effective way to use email marketing for logistics is to automate it. Marketers can use automation to send the right emails with the right message to the right people at the right time. You may send emails based on a timetable, trigger, or user behaviour, all without having to manually intervene. The process will be carried out by your email marketing program.
For example, if a new user registers on your website (user behavior), an email is sent to him confirming their registration and providing information on how they may learn more, as well as your social media channels (automation email).
To accomplish this, though, you’ll require email marketing platforms like Yournotify.
1. Create audience segments for targeted messaging
Segmentation is the process of categorizing your audience into groups depending on their preferences, geography, and type of business.
In comparison to non-segmented advertising, segmented campaigns receive 14.37% more opens and 64.78% more clicks.
When you use email marketing as a logistics company, you can develop highly concentrated content, offers, and information for your campaigns after you understand the type of audience.
Subscribers will appreciate that your content is relevant to them, which will enhance engagement. It will also assist your audience in making faster judgments because you will be sending them exactly what they desire.
For example, get a list of all contacts who have registered (list), made a profile (tag), shared on LinkedIn (tag), and started a Shipping with Shopify campaign.
You’ll know that these folks are interested in shipping from their Shopify store once you’ve created this segment, so you can give them discounts and offers linked to that.
People will begin to unsubscribe rapidly if you do not segment your audience. Your efforts will be reduced to nil as a result of this.
2. Send updates in bulk through email
It may seem contradictory to have just discussed segmentation and now offer mass emails (bulk emails are emails sent to a large group of recipients or all contacts in your list at once).
However, keep in mind that there may be times when you need to send emails to your entire list. For example, anytime a corporate update or a new feature is announced, everyone wants to know about it. Bulk emails will be used if you plan to incorporate a newsletter into your email marketing strategies. People on your contact list all have one thing in common: they’ve discovered your business and are interested in hearing about new content, deals, and updates.
Choose an email marketing program that allows you to send unlimited emails and only charges you based on the number of subscribers if your email marketing strategy is focused on bulk emails, like what Yournotify does exactly.
If you choose the one that has a limit on the number of emails you can send or pushes you to go with a higher-priced plan because you need more emails, even if you only use the basic features, your bulk email approach may become costly as you scale up.
3. Use key metrics to track performance
You own not only the list and content but also the data and insights, making email marketing very suitable for you as a logistics company and one of the most measurable forms of marketing.
The following metrics should be monitored:
- List growth is the number of persons who are added to the list each week or month. This will provide information on which acquisition channels are active.
- Unsubscribe rate: the percentage of people that opt-out following each campaign.
- The number of persons who opened your emails is known as the open rate.
- How many people clicked on the links you shared out of all the people who opened your emails? click-to-open rate: How many people clicked on the links you shared out of all the people who opened your emails?
This will reveal which kind of emails generate the most engagement and why people unsubscribe. This way, you’ll be able to track down your most promising prospects and learn more about their specific needs, allowing you to deliver the most value possible.
4. Send mobile-friendly emails
According to a HubSpot study, 35% of business professionals check their emails on their mobile devices.
This means that your email should be accessible, navigable, and clickable on mobile devices. A poor mobile experience caused 52 per cent of users less likely to engage with a company.
However, if you follow a few recommendations, you can give a pleasant user experience with your mobile devices:
- Keep your subject lines to a minimum.
- Make CTAs stand out by making them large enough to be clicked with the thumb.
- For mobile, adjust the font and readability.
- If you don’t want to spend time picking all of these details, simply choose a responsive email template (adjusting according to the device on which the email is opened). You should be set to go once you’ve entered your content, graphics, and CTA.
Read related articles