Why Nigerian Banks Rely on SMPP SMPP (Short Message Peer-to-Peer) remains one of the most critical messaging protocols for financial institutions across Nigeria. With millions of customers depending on real-time alerts—transaction notifications, OTPs, fraud alerts, and loan confirmations—banks need a…
In recent years, Zoho Campaign has become one of the most recognized tools for email marketing globally. However, Nigerian and Africa startups often face challenges using platforms like Zoho Campaign: billing in dollars, lack of local support, and limited integration…
What if you could reach 1,000 customers in seconds and 98% of them read your message? That’s the power of bulk SMS. With open rates as high as 98%, SMS marketing remains a major player in the digital marketing world,…
While everyone’s chasing TikTok, smart brands are cashing in with SMS. It’s true SMS marketing boasts open rates of 98%, far outshining email’s average open rate of 20%. As the world becomes more connected, SMS marketing proves that it’s a…
You wouldn’t run a Facebook ad without a plan, so why send SMS blindly? Bulk SMS campaigns are an incredibly effective way to reach your audience directly. However, without proper planning, your messages could fall flat, waste your resources, and…
The Growing Demand for Email Marketing in Lagos Lagos is Nigeria’s economic powerhouse, home to thousands of startups, SMEs, and corporate brands. From tech companies in Yaba to real estate firms in Lekki and financial institutions on Victoria Island, businesses…
In recent years, Mailchimp has become one of the most recognized tools for email marketing globally. However, Nigerian and African businesses often face challenges using platforms like Mailchimp: billing in dollars, lack of local support, and limited integration with SMS…
Bulk SMS marketing is one of the most cost-effective and direct ways to communicate with your customers. Whether you're a small business or a large corporation, SMS has become an essential tool for reaching your target audience. However, there's a…
Introduction: The Indispensable Role of CBN-Mandated Customer Alerts In the rapidly evolving digital landscape of Nigeria's financial sector, the timely and accurate dissemination of information to customers stands as a cornerstone of regulatory compliance, operational efficiency, and, most importantly, the…
Introduction: Why SMS Still Works for Loan Reminders In Nigeria's fast-growing credit ecosystem, loan servicing and repayment communication must be timely, clear, and trusted. While emails often go unopened and app notifications can be muted, SMS remains the most direct…