Bulk SMS is dead. Automation is the new way to actually engage customers. If you’ve ever blasted out bulk SMS campaigns to thousands of customers only to get silence in return, you’re not alone. For years, businesses relied on bulk…
Have you ever sent a bulk email to thousands of people only to get little or no response? That’s because blasting emails isn’t the same as engaging your audience. In 2025, customers expect brands to know them. One-size-fits-all blasts may…
Most SaaS companies spend heavily on ads, SEO, and outbound campaigns to acquire new users. But here’s the reality: your happiest customers are your best marketers. Referral marketing taps into this hidden growth channel. Instead of burning budgets on acquisition,…
Most e-commerce stores don’t actually have a customer acquisition problem. They have a retention problem. Sure, you can run ads, launch promotions, and bring in a steady stream of new shoppers. But here’s the catch: repeat customers spend 67% more…
Acquiring new customers is 5x more expensive than keeping the ones you already have. Yet, many small businesses still pour most of their budgets into acquisition—ads, promos, and giveaways while ignoring retention. The truth? Sustainable growth doesn’t come from chasing…
If your enterprise is pouring millions into ad campaigns, sponsorships, and outreach. The marketing dashboards look busy, but when the CFO asks, “What’s our return on this spend?” the answer isn’t clear. That’s the challenge of customer acquisition at scale.…
Nigeria’s telecom market is one of the most saturated in Africa, with over 220 million active lines competing across four major players: MTN, Airtel, Glo, and 9mobile. In such a mature market, you’d expect acquisitions to plateau. Yet, MTN Nigeria…
Most Nigerian businesses know how tough it is to grow here. Customers are cautious, budgets are tight, and the competition is loud. That’s why building an acquisition funnel in Nigeria isn’t just about sending ads but about creating a clear…
In 2025, startups face the same old challenge but in a new digital landscape: how do you grow with limited resources? Most founders I talk to default to acquisition as their first strategy. After all, more customers mean more revenue,…
Running a small business is hard enough. But ask any founder, marketer, or growth manager the real challenge, and they’ll tell you it’s acquiring new customers without burning too much cash. This is where customer acquisition comes in. Done right,…