In 2025, startups face the same old challenge but in a new digital landscape: how do you grow with limited resources? Most founders I talk to default to acquisition as their first strategy. After all, more customers mean more revenue,…
Running a small business is hard enough. But ask any founder, marketer, or growth manager the real challenge, and they’ll tell you it’s acquiring new customers without burning too much cash. This is where customer acquisition comes in. Done right,…
At Yournotify, we’ve always believed businesses deserve more than tools that just send messages; they deserve tools that help build real customer relationships. That’s why, over the past months, we’ve evolved from a simple notification platform into a complete customer…
Have you ever filled out a form that asked for everything but your DNA? Chances are, you abandoned it halfway. You’re not alone; 67% of users will ditch a form if the process is too complicated (Baymard Institute, 2023). For…
In today’s digital world, agencies are under serious pressure. Clients don’t just want engagement metrics anymore; they want cold, hard results. Conversions. Sales. Customer retention. ROI, they can show their bosses or investors. And while most agencies are already running…
SMS isn’t dead. It just needs a better strategy. If you're a Nigerian business owner, you've probably been told that email marketing is king or that you should be investing heavily in social media ads. And yes, those channels are…
You’ve been told to “run SMS marketing” for your business… But when you start Googling, you’re suddenly seeing “SMS advertising” everywhere. Are they the same thing? Are you supposed to do both? This is a common confusion among Nigerian business…
So you’ve decided to add SMS to your marketing stack. You search “Bulk SMS provider in Nigeria”, and suddenly you're hit with a wave of options. Everyone promises reliable delivery, low costs, and fast results. But you know better; not…
Imagine this: You already offer social media management, email marketing, and maybe even Google ads. But your clients want results fast. They're seeking better engagement, higher conversions, and increased visibility. You’re wondering what next-level service you can add that doesn’t…
A real user story on smart communication, timing, and the power of automation for Nigerian businesses. Marketing automation is no longer a “nice-to-have” for businesses in Nigeria; it’s becoming essential. Yet many tools still operate like bulk message blasters, attracting…