10 Best Bulk SMS Services in Nigeria – Pricing & Features

February 20, 2025
Tinuade
blog

Bulk SMS has been a cornerstone of communication for Nigerian businesses for years. Banks send OTPs, schools send exam reminders, fintechs send payment alerts, and betting companies send daily odds. It works — SMS has a 90%+ open rate and reaches every type of phone, from smartphones to basic devices.

That’s why “best bulk SMS in Nigeria” remains one of the most-searched terms by business owners. Everyone knows SMS is powerful.

But here’s the shift happening in 2025: customers now demand more than messages.

They want quick confirmations when they pay.
They expect personalized updates when they register.
They feel valued when they’re rewarded for loyalty.
They stay longer when brands engage them across multiple channels.

If your business only sends bulk SMS, you’ll reach customers once. If you want to acquire, engage, and retain them, you need a platform that turns SMS into part of a bigger customer growth strategy.

That’s why Yournotify exists.

Table of Contents

From Bulk SMS to Customer Growth

Every business journey starts with communication — getting the message out. But real growth happens in three stages:

Acquisition – bringing customers in.
Engagement – keeping them active.
Retention – making them stay and spend more.

Let’s break down each stage, the role SMS and email play, and how Yournotify ties them all together.

Acquisition: Turning Attention into Customers

Bulk SMS has always been a powerful acquisition channel. A training institute can announce new courses, a fintech can invite signups, a retail store can share promotions. With near-instant delivery, SMS is still one of the fastest ways to reach potential customers.

But SMS alone doesn’t close the loop. Businesses need more:

Lead Capture Forms: Don’t just send promotions; capture data. With Yournotify, forms feed directly into your database.
Email Nurture Campaigns: After that first SMS invite, follow up with an email that explains the offer in detail.
Referral Acquisition: Customers who already trust you can bring in new ones. Yournotify makes referrals trackable and automates rewards with airtime or data.

Example:
A microfinance bank in Lagos promotes a new savings product with SMS. Prospects click a form link, register, and receive a welcome email. They’re then encouraged to refer a friend with instant airtime rewards. What started as a “bulk SMS campaign” becomes a structured acquisition funnel.

Engagement: From One-Time Contact to Ongoing Relationship

Acquisition is just step one. Many businesses lose customers because they don’t engage them consistently. This is where bulk SMS + email automation shine.

With Yournotify:

Reminders: Automate SMS reminders for deadlines, payments, or events.
Multi-Channel Updates: Reinforce critical messages by sending both SMS and email.
Segmentation: Not every customer should get the same message. Segment by behavior, location, or product interest.
Personalization: Replace “Dear Customer” with names and details. Small touches increase response rates dramatically.

Example:
A training institution doesn’t just send exam reminders. They send SMS alerts 48 hours before, follow up with an email containing venue details, and confirm attendance automatically. Students feel guided — not spammed.

Engagement isn’t about sending more messages, it’s about sending the right message at the right time.

Retention: Building Loyalty That Lasts

The cost of acquiring a new customer is 5× higher than retaining an existing one. Yet many Nigerian businesses focus all their energy on acquisition campaigns and ignore retention.

With Yournotify, retention becomes part of your growth system:

Loyalty Rewards: Reward repeat customers with instant airtime/data or discounts.
Milestone Recognition: Send personalized “thank you” emails after X purchases or anniversaries.
Referral Loops: Turn loyal customers into ambassadors who bring in new ones.
Feedback & Surveys: Use SMS/email surveys to understand customer needs and improve services.

Example:
An e-commerce store rewards loyal buyers with a referral bonus — ₦500 airtime for every friend referred. Every purchase triggers an automated “thank you” email and a reminder of the referral program. Instead of one-time shoppers, they now have repeat buyers and advocates.

Retention is not about blasting promotions — it’s about building habits and trust.

Why Yournotify Is Not Just “Another Bulk SMS Provider”

Most providers in Nigeria focus only on SMS delivery. They sell you “units” at cheap rates, and that’s where the relationship ends. Yournotify is different.

Here’s the bigger picture:

Communication: SMS + Email together, managed from one platform.
Automation: No more manual sends — customer journeys are automated.
Growth Loops: Rewards and referrals built in to drive word-of-mouth.
Analytics: Real-time dashboards to see what’s working.
Local-first: Priced in naira, optimized for Nigerian telcos, built for African markets.