ActiveCampaign vs Klaviyo: The Comparison Guide

ActiveCampaign vs Klaviyo in 2025: The Comparison Guide

Selecting the right email marketing platform is essential for businesses aiming to enhance customer engagement and drive conversions. In 2025, ActiveCampaign and Klaviyo remain two of the most powerful platforms for email marketing and automation. While both offer advanced features, they cater to different business needs.

This guide provides an in-depth comparison of ActiveCampaign and Klaviyo, analyzing their features, pricing, ease of use, and suitability for different business types.

Company Overview

Platform Year Founded Headquarters Market Share (2025) User Base
ActiveCampaign 2003 Chicago, USA 15% 185,000+ businesses
Klaviyo 2012 Boston, USA 10% 130,000+ businesses

ActiveCampaign is a well-established player in marketing automation, whereas Klaviyo has gained a strong foothold in eCommerce-focused email marketing.

Feature Comparison

Feature ActiveCampaign Klaviyo
Email Automation AI-driven automation with predictive analytics Advanced flows optimized for eCommerce
CRM & Contact Management Built-in sales CRM with lead scoring Advanced segmentation for eCommerce brands
A/B Testing Multi-variable testing Standard A/B testing
Transactional Emails Available but requires API setup Natively built for eCommerce transactions
SMS Marketing Integrated SMS and site messaging Built-in SMS for customer engagement
Integrations 870+ integrations, including CRM and eCommerce 300+ integrations, focused on eCommerce tools
Analytics & Reporting AI-driven insights and lead scoring eCommerce-focused insights with revenue tracking
Deliverability Rate High with dedicated IP options High with strong eCommerce segmentation

Market Presence & Popularity by Region

Region ActiveCampaign Popularity Klaviyo Popularity
North America High Very High
Europe High Moderate
Africa Growing Low
Asia Moderate Low
Latin America Moderate Low

ActiveCampaign maintains a strong global presence, while Klaviyo dominates in North America, particularly among eCommerce businesses.

Pricing & Plans

ActiveCampaign Pricing (2025)

  • Lite: $29/month – Basic email marketing & automation
  • Plus: $49/month – CRM, SMS, and landing pages
  • Professional: $149/month – Predictive analytics & advanced segmentation
  • Enterprise: Custom pricing – Dedicated support and custom reporting

Klaviyo Pricing (2025)

  • Free Plan: Up to 500 emails and 150 SMS credits
  • Email Plan: Starts at $20/month – Advanced automation, segmentation
  • Email & SMS Plan: Starts at $35/month – Includes SMS marketing
  • Enterprise Plan: Custom pricing – High-volume email & SMS support

Key Takeaways on Pricing

  • ActiveCampaign is more affordable for businesses needing a comprehensive automation platform.
  • Klaviyo is ideal for eCommerce brands that need deep customer insights and SMS marketing.

Usage by Business Size

Business Type ActiveCampaign Suitability Klaviyo Suitability
Startups & Small Businesses High Moderate
Mid-Sized Businesses High High
Large Enterprises High Moderate
eCommerce Stores High Very High
B2B Businesses High Low
Nonprofits & Educational Institutions High Low

ActiveCampaign is well-suited for a variety of industries, whereas Klaviyo specializes in eCommerce and DTC (direct-to-consumer) brands.

Ease of Use

  • ActiveCampaign: Ideal for businesses requiring a balance of email marketing, CRM, and automation in one tool.
  • Klaviyo: Best for eCommerce brands needing advanced segmentation and revenue tracking.

Which Platform is Best for You?

  • Choose ActiveCampaign if:
    • You need advanced automation with a built-in CRM.
    • You run a B2B or service-based business.
    • You require predictive analytics and AI-driven customer journeys.
  • Choose Klaviyo if:
    • You run an eCommerce business and need deep customer segmentation.
    • You want an integrated email and SMS marketing solution.
    • You prioritize revenue tracking and data-driven decision-making.

Conclusion

Both ActiveCampaign and Klaviyo are powerful email marketing platforms in 2025, each with unique strengths. ActiveCampaign is the preferred choice for businesses needing CRM-integrated marketing automation, while Klaviyo is the go-to solution for eCommerce brands looking for advanced segmentation and revenue optimization.

For businesses seeking additional flexibility in their marketing campaigns, platforms like Yournotify offer robust email and SMS automation solutions to further enhance customer engagement.

References

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