Best Marketing Automation and Sales Software in 2025

In this guide, we’ll explore why you need marketing automation for your business and share list of effective marketing and sales tools that will help boost your productivity.

Ways to leverage on marketing automation

Streamline email marketing campaigns to target customers based on their preferences and behavior.
Schedule social media content across different platforms to maintain a consistent online presence.
Manage and segment customer data to create targeted marketing messages.
Segmenting data (clicks, views, location, time) for better targeted campaigns
Automate customer support messages to improve customer service and engagement.
Score and nurture leads to move them efficiently through the sales funnel.
Personalize website content for visitors based on their past interactions and interests.
Track and analyze customer behavior and campaign performance to refine overall marketing strategies.

Best marketing automation software of 2025

Hubspot

HubSpot is an all-in-one marketing automation platform designed to help businesses of all sizes streamline their marketing, sales, and customer service. It’s popular thanks to its user-friendly design, clean interface, and wide range of integrations.

Unbounce

A well-designed landing page can capture attention and help in increasing conversions. A tool like Unbounce is essential to create highly effective landing pages to power your marketing. You can easily create pixel-perfect landing pages without using any code.

NotificationX

Need an immediate boost to your business’s credibility and sales? Help is at hand with N otificationX. Displaying real-time sales and engagement notifications with NotificationX allows you to grab the attention of website visitors and establish credibility rapidly. It creates urgency, fosters FOMO among your users, and pushes them toward immediate product purchases.

Clearbit

The more information you have about your prospects, the faster you can connect and convert them. Clearbit, a marketing software, helps fetch your prospects’ relevant data like social media accounts, photos, locations, company details, and more.

Hootsuite

Hootsuite is a marketing automation tool that focuses primarily on social media marketing management. It allows businesses to manage all of their social media accounts (across various platforms) from a single dashboard, enabling them to have consistent, engaging conversations with their audience.

Marketo

Marketo (now known as Adobe Marketo Engage) caters to mid-sized to large businesses with complex marketing needs. It provides deep features for B2B marketing, focusing on account-based marketing strategies and advanced lead management capabilities.

Calendly

Get smarter with Calendly and book appointments quickly. Just select your preferred time slots and share the Calendly link with your prospects. They can easily click on the time that works best for them and an event is added to your calendar. Isn’t that simple?

Conclusion

Marketing automation and sales software can streamline your business operations, boost efficiencies, and improve customer experience. However, they require upfront and ongoing investments in time, knowledge, and money. That is where marketing automation comes in.

Several small and big enterprises use marketing and sales tools to improve their efficiency. Here are a few of the industry experts who feel marketing and sales tools are a must to excel in this fast-paced business world. They help simplify your marketing, but they aren’t set-it-and-forget-it tools—you’ll still need to do a fair amount of hand-holding, monitoring, and adjusting. And sometimes, marketing automation tools tease you into stretching yourself too thin, leading to excessive campaigns that lack quality. Look for tools that offer comprehensive support through multiple channels (such as live chat, email, and phone) and provide resources like tutorials, forums, and documentation.

Try Yournotify for better email and sms marketing automation.

Read related articles: