Sharing Marketing Insights
SMS Marketing Agencies vs. DIY: Which One Wins for Nigerian Startups?
You're planning a big promo next week. Maybe it's a flash sale, a product launch,…
The Ultimate Guide to SMS Marketing Providers: Pricing, Features & Best Picks
You want to send SMS to customers. You start searching for a platform. Boom! Too…
Top 5 SMS Marketing Companies Nigerian Startups Are Using in 2025
SMS still works, and here’s why Nigerian startups can’t get enough of it. You’ve probably…
What an SMS Marketing Agency Really Does (and Why You Might Need One)
You’ve probably received those short, punchy texts from your bank, a delivery app, or that…
How to Choose the Right SMS Marketing Agency for Your Business in Nigeria
In a world where people have five social media apps open and email inboxes overflowing,…
The Ultimate Guide to Retargeting Leads Who Didn’t Convert
98% of your site visitors won’t convert on their first visit. That’s not an exaggeration.…
SMS Marketing: Send Customers SMS Messages
SMS marketing is one of the most direct, cost-effective, and high-converting methods of customer communication.…
What Makes Personalized Marketing Work for Financial Brands?
Financial marketing is no longer just about broadcasting offers to the masses. The modern financial…
Email Automation: How to Set-up, Workflow, Tools and Examples
WHAT IS EMAIL AND SMS AUTOMATION Email and SMS marketing automation involves streamlining the process…
The 5 Best Email API Services in Nigeria in 2025
Strong communication touchpoints are essential for real-time collaboration, productivity, and streamlined operations—making a reliable email…
The Best Email Sequences for Converting B2B Prospects into Customers
In B2B marketing, sales cycles often stretch across months and involve multiple decision-makers, from frontline…
Email Marketing Trends You Need to Know: The Future of Automation and AI
Are email campaigns still relevant in 2025? The answer is yes, if they're powered by…
Regulatory Compliance & Marketing Automation: What Fintech Brands Need to Know
Financial institutions operate in a highly regulated environment governed by laws like GDPR, GLBA, NDPR,…
What Every Marketer Should Know About Data Privacy in Email and SMS Marketing
Marketers who lead with explicit opt-in see up to 30% better deliverability and engagement compared…
How Automation Helps FMCG Brands Increase Product Awareness & Trial
In the Fast-Moving Consumer Goods (FMCG) sector, product awareness alone rarely translates into a purchase.…
The Role of SMS in Fraud Prevention & Customer Verification
In 2025, online fraud and account takeovers are expected to be more sophisticated and frequent…
How SaaS Startups Can Build a High‑Converting Email Funnel from Scratch
Email isn’t just another channel—it’s the channel. With an average ROI of $36 for every…
Omnichannel Marketing for E-commerce: How to Blend Email, SMS & Social
Shoppers today don’t live on one channel. They discover products via Instagram ads, bookmark favourites…
A Developer’s Guide to SMS Gateways That Work Seamlessly
Even in our fast-paced world, SMS remains a top channel—with open rates consistently above 95%,…
Writing Email Subject Lines People Actually Click (Tips + Real Examples)
Why Subject Lines Matter More Than Ever Did you know that 47% of email recipients…