Sharing Marketing Insights
How to Grow Your Email List From 0 to 1,000 Subscribers
Social media algorithms change and followers come and go, but your email list? That’s an…
Avoid the Spam Folder: Understanding SPF, DKIM, and DMARC
Email is one of the most important communication tools for businesses, but many emails never…
Comparing SMPP Providers in Nigeria for Software Developers
Short Message Peer-to-Peer (SMPP) is the protocol of choice for high-throughput SMS messaging in fintech,…
How to Use SMTP for Sending Statements and Balance Alerts
Sending sensitive financial data like account statements, balance alerts, and transaction summaries over email requires…
SMPP Integration for Nigerian Banks: Setup, Throttling & Fallback
Why Nigerian Banks Rely on SMPP SMPP (Short Message Peer-to-Peer) remains one of the most…
How Nigerian Fintechs Can Handle Failed Transaction Notifications
Why Failed Transactions Must Be Handled in Real Time In Nigeria's fast-growing fintech ecosystem, real-time…
Zoho Nigeria: Email Marketing Tool for Africa Startups
In recent years, Zoho Campaign has become one of the most recognized tools for email…
5 Ways Businesses Are Using Bulk SMS to Drive Sales
What if you could reach 1,000 customers in seconds and 98% of them read your…
How to Use AI in Email Marketing Without Losing the Human Touch
In a world where inboxes are flooded with emails, standing out requires more than just…
The Complete Beginner’s Guide to Bulk SMS Marketing
While everyone’s chasing TikTok, smart brands are cashing in with SMS. It’s true SMS marketing…
Bulk SMS Campaign Checklist Every Marketer Needs
You wouldn’t run a Facebook ad without a plan, so why send SMS blindly? Bulk…
Email Marketing Services in Lagos: Guide for Nigerian Brands
The Growing Demand for Email Marketing in Lagos Lagos is Nigeria’s economic powerhouse, home to…
Mailchimp Nigeria: Email Marketing Tool for African Businesses
In recent years, Mailchimp has become one of the most recognized tools for email marketing…
How to Send Bulk SMS Without Getting Blocked by DND
Bulk SMS marketing is one of the most cost-effective and direct ways to communicate with…
CBN-Compliant Customer Alerts via SMS and Email
Introduction: The Indispensable Role of CBN-Mandated Customer Alerts In the rapidly evolving digital landscape of…
Best Practices for Sending Loan Due Date Reminders via SMS
Introduction: Why SMS Still Works for Loan Reminders In Nigeria's fast-growing credit ecosystem, loan servicing…
SMTP vs API: Best Way to Send Transactional Emails for Fintech
The Role of Email in Fintech In the fast-paced world of Nigerian fintech, delivering critical…
How to Send OTPs via SMPP in Nigeria (with Delivery Tracking)
One-Time Passwords (OTPs) are the heartbeat of fintech security. From mobile banking apps to investment…
How AI-Powered Email Automation is Changing the E-commerce Game
Email marketing isn’t dead, it’s evolving. And if you’re in the e-commerce world, you know…
How to Use SMS for Customer Engagement Without Being Spammy
In a world where customers receive hundreds of emails and notifications daily, SMS for customer…