5 Expert Tips for Writing Emails That Convert

Learn 5 proven strategies to write emails that convert. Improve open rates, and click-throughs with email marketing techniques.

As your email campaign lands in your audience’s inbox, be rest assured that on that same day, your reader has probably received about 150 other emails.

Because the average person receives that many emails daily, most are never opened, and many of the ones opened don’t get read beyond the first paragraph.

This begs the question: How, then, can one convert through email marketing?

The difference between emails that convert and those that don’t lies in the strength of their persuasiveness. Fortunately, the art of writing a persuasive email is not mysterious. It is something you can learn and master — and in this post, you’ll learn the 5 components your email must have for it to be sticky enough to convert.

1) Compelling Email Subject Lines

With the average human attention span sitting at just 8.25 seconds, you have only a fraction of that time to get your audience to notice you, stop, and allocate their attention to your message.

This means you must spend quality time crafting a subject line that is sticky enough to make people pause. For instance, instead of writing something vague or generic, pull your audience in emotionally, psychologically, or through any angle that stimulates their curiosity or interest.

But remember this: keep it short, concise, and straight to the point.

2) Hook Them With a Captivating Opening

You risk losing your audience just as fast as you gained them if the first two sentences of your introduction are not engaging enough.

So, understand that the opening lines are not the time to explain complex product features or start shouting sales offers. Instead, speak directly to their pain points and offer them a safe, fast, and affordable way to solve their problem.

Make them feel understood before asking them to understand your offer.

Also Read: Top Email Marketing Tactics That Actually Work (Backed by Data)

3) Clearly State Your Purpose in the Email Body

The body of the email is where you have the opportunity to explain why you’re reaching out. If they’ve made it this far, you have their attention — but not for long. They still have several other things fighting for their focus.

This is why the content in your email body must be both persuasive and valuable.

This is the segment where you have the chance to show — not just tell — how their problem can be solved using your product or service. Explain in clear and simple language exactly how your solution improves their situation, saves them time, or makes life easier.

4) Direct and Clear CTA

Your call to action matters as much as your subject line. While a scroll-stopping subject line pulled them in, it is the clear and direct CTA that ultimately converts them.

You cannot afford to be ambiguous.

Do you want them to book a call?
Click a link to place an order?
Sign up for your newsletter?

Whatever the action is, keep it simple, concise, and easy to follow. The fewer steps they have to take, the higher your conversion rate.

5) Use a Professional, Credible Signature Line in Your Email

Your email shouldn’t just end — it should close with credibility. A well-crafted signature line reinforces who you are, makes your message feel more trustworthy, and gives your reader the confidence to take the next step.

Your signature should be simple, professional, and personal enough to leave the right final impression. Include the essentials: your name, role, company, and at least one easy way for the recipient to reach you. You can also add a link to an online profile or website so they can quickly learn more about you or your brand.

A clean, credible signature line signals professionalism — and in email marketing, credibility often drives conversion.

Also Read: Top Email Marketing Agencies in 2025