At no point has building an audience been an easy task. Whether you’re trying to grow your LinkedIn page, Instagram account, or scale your newsletter, attracting people you can genuinely call your audience remains a strenuous process. One major factor…
Why trust, depth, and compounding attention now matter more than reach In 2026, B2B marketing no longer competes on messaging alone. It competes on attention control. Every B2B brand is now fighting inside the same noisy, algorithm-driven environment as consumer…
Nigeria does not lack conversation.It lacks organization of conversation. Every day, millions of Nigerians discuss life openly on Nairaland — relationships, money, religion, politics, jobs, fear, hope, technology, migration, and survival. Read casually, it feels chaotic.Read structurally, it becomes a…
Most companies, at some point in their growth, hit the same wall. Lots of marketing campaigns are running, but growth feels stagnant. Emails are going out. WhatsApp broadcasts are scheduled. Ads are running. Yet revenue, retention, or activation isn’t moving…
Discover proven customer retention strategies to turn first-time buyers into loyal customers. Owing to the growing cost of doing business and the eroding purchasing power of the populace due to inflation and related economic pressures, businesses are constantly seeking…
Nigeria’s digital culture has always revolved around communities — not just social media followers, but real clusters of people sharing problems, opinions, opportunities, frustrations, and experiences. For any brand, marketer, founder, or researcher trying to understand what Nigerians actually think…
Discover the top marketing automation and growth marketing tools for 2026. Learn how Yournotify, and other marketing platforms can boost leads, and retention. In 2026, businesses — whether small startups or scaling enterprises — simply can’t afford to run marketing…
Learn how to activate WhatsApp messaging on Yournotify in 5 simple steps. Start sending promotional and transactional campaigns to engage your customers effectively. Last week, we announced that WhatsApp, Push, and In-App features were coming to Yournotify. Since that announcement,…
Learn 5 proven strategies to write emails that convert. Improve open rates, and click-throughs with email marketing techniques. As your email campaign lands in your audience’s inbox, be rest assured that on that same day, your reader has probably…
Discover how Nigerian betting and iGaming platforms can grow responsibly. Learn about regulations, customer engagement, and Yournotify’s multi-channel solutions. Nigeria’s betting and iGaming scene is booming. Today, industry reports estimate that over 60 million Nigerians (many between 18 and 40)…