SMS still works, and here’s why Nigerian startups can’t get enough of it. You’ve probably received a text alert from your bank, a delivery update from an online store, or even a flash promo from your favourite fashion brand. That’s…
You’ve probably received those short, punchy texts from your bank, a delivery app, or that fashion store you once bought from during Black Friday. You know the type: “FLASH SALE! 40% off everything. Ends at midnight. Shop now!” But have…
In a world where people have five social media apps open and email inboxes overflowing, one channel still cuts through the noise SMS. Yep, simple text messages. Whether you’re a small business owner in Lagos, a startup founder in Abuja,…
Financial marketing is no longer just about broadcasting offers to the masses. The modern financial customer expects a tailored experience, one that speaks directly to their goals, needs, and behaviours. From mobile-first Gen Z users to digitally savvy professionals managing…
SMS marketing is one of the most direct, cost-effective, and high-converting methods of customer communication. With a simple text message, businesses can instantly reach thousands of customers with promotional offers, alerts, reminders, or transactional updates. Yournotify provides a reliable SMS…
98% of your site visitors won’t convert on their first visit. That’s not an exaggeration. It’s the reality of modern marketing. Today’s buyers are more informed, more distracted, and more selective than ever. They browse, compare, hesitate, and exit. But…
In B2B marketing, sales cycles often stretch across months and involve multiple decision-makers, from frontline users to budget-signing executives. In this environment, single email blasts fall short. What businesses need are structured email sequences: thoughtful, time-bound series designed to build…
Are email campaigns still relevant in 2026? The answer is yes, if they're powered by automation and AI. Despite the rise of social media and instant messaging, email remains one of the most effective marketing channels for B2B and B2C…
Financial institutions operate in a highly regulated environment governed by laws like GDPR, GLBA, NDPR, and PCI DSS. While marketing automation personalises emails, transactional SMS, and triggered reminders, offering scale and engagement. It also raises compliance risks. Sending the wrong…
Marketers who lead with explicit opt-in see up to 30% better deliverability and engagement compared to generic methods. In today’s landscape, data privacy isn’t a checkbox; it’s a competitive advantage. Ignoring consent obligations means risking fines, losing subscriber trust, triggering…