Introduction Great marketing comes from strong data, targeting, content, and workflows. AI in marketing has been around for decades, but the release of ChatGPT in November 2022 created massive public awareness of this fast-evolving technology. ChatGPT showcased how generative AI…
In a world increasingly saturated with digital content, the challenge for marketers has never been clearer: delivering personalised, timely, and impactful communication that drives results. Email and SMS marketing are two of the most effective channels for directly reaching customers.…
Email and SMS marketing remain powerful tools for reaching target audiences, driving engagement, and fostering brand loyalty. However, the ever-evolving landscape of email and sms compliance regulations presents challenges for marketers across all spheres. This article aims to equip professionals…