Digital transformation in Nigeria has reached new heights, with brands leveraging every possible digital channel to connect with their customers. Among these, email marketing stands out as one of the most cost-effective and impactful methods for building meaningful customer engagement.…
Email marketing is one of the most effective direct marketing strategies available to businesses today. According to recent research, a staggering 81% of B2B and B2C marketers rely on email as their primary channel for customer acquisition, retention, and engagement.…
According to marketers, email open rates and click-through rates are the most important email marketing metrics. Deliverability is not given enough attention, with only 35% of respondents monitoring the delivery rate of their newsletters. Let's do a quick Quick Definition…
Email marketing remains a cornerstone of B2B strategies, delivering an average ROI of $42 for every $1 spent. For businesses in Africa and beyond, managing B2B email campaigns involves personalization, automation, segmentation, and analytics. The right tools simplify these processes…
Email marketing is a powerful tool for businesses to reach their target audience effectively. In Nigeria, several bulk email service providers offer a range of features, capabilities, and pricing plans to cater to the diverse needs of businesses. This article…