Sending your customers the right messages at the right time is critical to their purchase decision. In the back end, you're tasked with keeping your marketing campaigns across technologies streamlined and your analytics clean so you can focus on optimising…
As Nigerian businesses continue to navigate the evolving landscape of growth and competition, the marketing spend by Nigeria’s mega-companies reached an impressive N143.7 billion in 2020. According to PwC’s report, Nigeria, with a projected 12.1% compound annual growth rate (CAGR)…
SMS marketing has evolved into a powerful tool for businesses to connect with their audiences in real-time. In 2025, with over 5 billion mobile users globally, SMS marketing is no longer a nice-to-have but a critical component of a comprehensive…
Automating email and SMS communication is becoming increasingly essential for businesses looking to streamline their messaging processes and enhance customer engagement. In this article, we delve into the world of Yournotify, a powerful platform designed to automate email and SMS…
Automation marketing plays a crucial role in streamlining operations and improving customer satisfaction. By automating processes such as lead generation, nurturing, and follow-up, logistics businesses in Kenya can efficiently manage their marketing efforts. This means less time spent on manual…
Automation marketing has rapidly become a game-changer for businesses worldwide, enabling them to streamline their marketing efforts and achieve higher levels of efficiency and effectiveness. This holds particularly true for the dynamic fintech industry in Nigeria, where startups are constantly…
As businesses move into the digital era, email and SMS marketing have emerged as powerful tools for driving growth. This article explores the untapped potential of email and SMS marketing in Nigeria, a vibrant and dynamic market, and how businesses…
WHAT IS EMAIL AND SMS AUTOMATION Email and SMS marketing automation involves streamlining the process of creating and sending promotional campaigns. By automating emails, marketers can save time and effort, especially when responding to certain triggers like a prospect showing…