The Role of Email in Fintech In the fast-paced world of Nigerian fintech, delivering critical information instantly and reliably is non-negotiable. From transaction receipts and account alerts to OTPs and dispute updates, transactional emails serve as a vital communication backbone.…
One-Time Password (OTP) verification has become an essential security measure for businesses worldwide. From banking to e-commerce and healthcare, OTPs help safeguard sensitive transactions and prevent unauthorized access. This article explores the mechanisms, industry insights, real-world use cases, and how…
Email marketing is both an art and a science. The most successful SaaS email campaigns don’t just rely on great copy or design; they leverage psychology to drive action. Understanding human behaviour can significantly improve open rates, engagement, and ultimately,…
Harnessing the Power of a Marketing API for Transactional Email In today's digital landscape, email remains a cornerstone of customer communication. While transactional emails serve a functional role—confirming orders, sending receipts, and resetting passwords—marketers are increasingly leveraging them as strategic…