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10 AI Tools for Marketing in 2024 To Enhance Growth and Productivity
In today’s dynamic marketing landscape, businesses increasingly rely on AI tools to enhance growth and productivity. These tools leverage artificial intelligence to automate tasks, provide data-driven insights, and improve various aspects of marketing. As we approach 2024, AI tools offer more advanced capabilities than ever, making them indispensable for marketing professionals across all spheres, including businesses, brands, startups, and enterprises.
What Are AI Marketing Tools?
AI marketing tools are software solutions that utilize artificial intelligence and machine learning to automate mundane tasks, accelerate research and ideation, and improve different facets of marketing. These tools can help in generating customized content ideas for different platforms, optimizing content for search engines, automating tasks, and extracting audience insights and competitive intelligence from customer data.
Top AI Tools for Marketing in 2024
Here are the top 12 AI tools that will drive innovation and shape the future of marketing in 2024:
Jasper AI
Jasper is a robust AI marketing tool that assists in long-form content generation, social media post creation, and scriptwriting. It supports content translation into 30 languages and integrates seamlessly with various applications.
Cost: $39 per month
Ideal for: Individual content creators and collaborative marketing teams
Visit Tool Website: Jasper AI
DeepBrain AI
DeepBrain AI Studios offers a user-friendly platform for creating AI-generated videos, transforming text into video content with customizable, photo-realistic AI avatars.
Cost: Starting at $29 per month
Ideal for: Video editors and brands with YouTube channels
Visit Tool Website: DeepBrain AI
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ChatGPT AI Tool
ChatGPT supports various tasks, from topic research to crafting marketing content such as emails, articles, social media posts, landing pages, and Google ads.
Cost: Free, with “ChatGPT+” at $20 monthly for quicker response times and new features
Ideal for: Developers, businesses requiring AI integration, content creators, and customer support teams
Visit Tool Website: ChatGPT AI Tool
Quillbot
QuillBot rephrases existing content creatively and provides extensions like a web research AI tool, citation generator, and a “co-writing” sentence completer.
Cost: Free features; full range at $8.33 per month
Ideal for: Social media managers repurposing existing content
Visit Tool Website: QuillBot
SurferSEO
SurferSEO helps produce SEO-optimized content by analyzing over 500 ranking elements and offering keyword recommendations. Surfer AI generates outlines and articles with ease.
Cost: Starting at $96.39 per month
Ideal for: Agencies and brands ready for scalable operations
Visit Tool Website: SurferSEO
Notion AI
Notion AI enhances productivity with features like meeting summaries, action item generation, and writing quality improvements.
Cost: $10 per month for individuals
Ideal for: Streamlining meeting summaries and automating tasks
Visit Tool Website: Notion AI
Synthesia
Synthesia uses AI avatars to turn scripts into videos quickly, with industry-specific templates for speedy script creation and editing.
Cost: Starting from $22 a month
Ideal for: Video editors and marketing professionals
Visit Tool Website: Synthesia
Murf AI
Murf creates authentic, human-like voices for script reading, offering high-quality audio in 20 languages.
Cost: Free basic plan; advanced features at $19 monthly
Ideal for: Teams in multimedia production
Visit Tool Website: Murf AI
Related: The Top 10 Tools and Platforms for Content Generation in 2024
Podcastle
Podcastle is an AI-driven podcast recording and editing app for capturing video and audio streams, including virtual interviews.
Cost: Free basic plans; advanced features from $12.99 per month
Ideal for: Novice podcasters
Visit Tool Website: Podcastle
Magic Studio
Magic Studio enhances product pictures by positioning items against polished backgrounds, eliminating unwanted elements, and generating photos based on text prompts.
Cost: Free functions; professional plans from $7.49 per month
Ideal for: E-commerce brands
Visit Tool Website: Magic Studio
GrowthBar
GrowthBar uses GPT-3 AI technology to automate content creation and provides recommendations for keywords, specific word counts, links, images, and more. It also offers backlinking strategies and crafting outlines for blog posts.
Cost: Starting from $36 per month
Ideal for: Content marketers and bloggers
Visit Tool Website: GrowthBar
Semrush
Semrush is a comprehensive digital marketing tool that offers SEO, content marketing, competitor research, PPC, and social media marketing solutions. Its AI-driven features help optimize campaigns and generate valuable insights.
Cost: Starting at $119.95 per month
Ideal for: Marketing professionals and agencies
Visit Tool Website: Semrush
Benefits of Using AI Marketing Tools
AI marketing tools enhance content creation and optimize marketing campaigns, making them invaluable for marketers. They increase efficiency by providing ideas and content to fill your calendar, significantly speeding up the content creation process. AI tools also simplify media consumption by condensing lengthy articles and transcribing podcasts or videos into text, facilitating faster assimilation of information.
Moreover, these tools reduce costs and enhance productivity by automating repetitive tasks such as post-scheduling, identifying relevant keywords, and automating marketing tasks within your team. By leveraging machine learning and minimizing manual labor, AI tools can eliminate the necessity for additional marketing assistants, leading to cost savings.
Conclusion
Generative AI tools offer countless possibilities for marketers to enhance their strategies and streamline workflows. From AI-powered content creation to automated design and personalization, these tools revolutionize audience engagement.
By leveraging AI marketing tools, you can significantly enhance your efficiency, automate routine tasks, and gain valuable insights, allowing more time for refining your marketing strategy and fueling creative initiatives.
Related: Effective Customer Acquisition Strategies For B2B Startup In 2024