The Growing Demand for Email Marketing in Lagos Lagos is Nigeria’s economic powerhouse, home to thousands of startups, SMEs, and corporate brands. From tech companies in Yaba to real estate firms in Lekki and financial institutions on Victoria Island, businesses…
In recent years, Mailchimp has become one of the most recognized tools for email marketing globally. However, Nigerian and African businesses often face challenges using platforms like Mailchimp: billing in dollars, lack of local support, and limited integration with SMS…
Introduction: The Indispensable Role of CBN-Mandated Customer Alerts In the rapidly evolving digital landscape of Nigeria's financial sector, the timely and accurate dissemination of information to customers stands as a cornerstone of regulatory compliance, operational efficiency, and, most importantly, the…
Introduction: Why SMS Still Works for Loan Reminders In Nigeria's fast-growing credit ecosystem, loan servicing and repayment communication must be timely, clear, and trusted. While emails often go unopened and app notifications can be muted, SMS remains the most direct…
The Role of Email in Fintech In the fast-paced world of Nigerian fintech, delivering critical information instantly and reliably is non-negotiable. From transaction receipts and account alerts to OTPs and dispute updates, transactional emails serve as a vital communication backbone.…
One-Time Passwords (OTPs) are the heartbeat of fintech security. From mobile banking apps to investment platforms, OTPs serve as the gatekeeper to user accounts, confirming identity, verifying transactions, and preventing fraud. In Nigeria's fast-growing fintech space, where user experience, security,…
SMS marketing continues to be a high-converting, direct communication channel in 2025. With mobile phone penetration at an all-time high globally, businesses that leverage SMS for customer engagement, transactional alerts, and promotional campaigns are seeing strong ROI. Whether you're a…
Email marketing remains one of the most cost-effective and high-ROI digital marketing strategies available. Whether you're running a startup, a growing e-commerce brand, or a well-established enterprise, having the right email marketing partner can make or break your strategy. This…
B2C (Business-to-Consumer) marketing refers to the strategies and tactics that companies use to promote products or services directly to individual consumers. Unlike B2B (Business-to-Business) marketing, which focuses on long-term relationships and complex sales cycles, B2C marketing aims at capturing consumer…
B2B (Business-to-Business) marketing refers to strategies and techniques used by companies to sell products or services to other businesses rather than individual consumers. Unlike B2C (Business-to-Consumer) marketing, which targets individual buyers, B2B marketing focuses on building relationships, providing value, and…