As the world’s second-largest search engine and the leading video-sharing platform, YouTube remains a powerhouse for social media marketing in 2025. With over 2.9 billion monthly active users and 1 billion hours of content watched daily, businesses and marketers must…
TikTok has evolved from a viral video-sharing platform into a powerful marketing tool that businesses can no longer afford to ignore. In 2025, TikTok's user base is projected to exceed 2.5 billion, making it one of the largest social platforms…
Introduction Great marketing comes from strong data, targeting, content, and workflows. AI in marketing has been around for decades, but the release of ChatGPT in November 2022 created massive public awareness of this fast-evolving technology. ChatGPT showcased how generative AI…
Sending your customers the right messages at the right time is critical to their purchase decision. In the back end, you're tasked with keeping your marketing campaigns across technologies streamlined and your analytics clean so you can focus on optimising…
In 2025, SMS marketing remains one of the most powerful tools for e-commerce businesses to connect with their audience. With its near-instant delivery, high engagement rates, and 98% open rate (compared to email’s 20%), SMS marketing continues to dominate as…
In 2025, event marketing has evolved into a sophisticated blend of technology, creativity, and strategy. Whether you're hosting a business conference, launching a new product, or organising a community event, email marketing remains one of the most effective tools for…
Effective communication with customers is critical for success in today's competitive digital landscape. While email, social media, and paid ads dominate the marketing conversation, bulk SMS marketing has proven to be an equally powerful, yet often underutilised, tool for driving…
Digital marketing has revolutionised advertising, offering businesses in Nigeria a cost-effective, targeted, and results-driven approach to reaching their audiences. As the digital space evolves, agencies play a crucial role in helping brands navigate complex digital landscapes. If you're looking for…
To create lasting loyalty, you need to dig deeper to understand your customers. Read on for strategies on how to forge meaningful relationships with your customers. Understanding customer needs, providing good service, handling customer complaints well, and staying in regular…
Whether you’re a small business looking to scale your business or a large enterprise wanting to refine your marketing strategy for market expansion, marketing automation software can streamline your processes and drive growth. They leverage data and artificial intelligence to…