Sharing Marketing Insights
5 Ways Businesses Are Using Bulk SMS to Drive Sales
What if you could reach 1,000 customers in seconds and 98% of them read your…
How to Use AI in Email Marketing Without Losing the Human Touch
In a world where inboxes are flooded with emails, standing out requires more than just…
The Complete Beginner’s Guide to Bulk SMS Marketing
While everyone’s chasing TikTok, smart brands are cashing in with SMS. It’s true SMS marketing…
Bulk SMS Campaign Checklist Every Marketer Needs
You wouldn’t run a Facebook ad without a plan, so why send SMS blindly? Bulk…
Email Marketing Services in Lagos: Guide for Nigerian Brands
The Growing Demand for Email Marketing in Lagos Lagos is Nigeria’s economic powerhouse, home to…
Mailchimp Nigeria: Email Marketing Tool for African Businesses
In recent years, Mailchimp has become one of the most recognized tools for email marketing…
How to Send Bulk SMS Without Getting Blocked by DND
Bulk SMS marketing is one of the most cost-effective and direct ways to communicate with…
CBN-Compliant Customer Alerts via SMS and Email
Introduction: The Indispensable Role of CBN-Mandated Customer Alerts In the rapidly evolving digital landscape of…
Best Practices for Sending Loan Due Date Reminders via SMS
Introduction: Why SMS Still Works for Loan Reminders In Nigeria's fast-growing credit ecosystem, loan servicing…
SMTP vs API: Best Way to Send Transactional Emails for Fintech
The Role of Email in Fintech In the fast-paced world of Nigerian fintech, delivering critical…
How to Send OTPs via SMPP in Nigeria (with Delivery Tracking)
One-Time Passwords (OTPs) are the heartbeat of fintech security. From mobile banking apps to investment…
How AI-Powered Email Automation is Changing the E-commerce Game
Email marketing isn’t dead, it’s evolving. And if you’re in the e-commerce world, you know…
How to Use SMS for Customer Engagement Without Being Spammy
In a world where customers receive hundreds of emails and notifications daily, SMS for customer…
How to Automate Follow-Ups & Reminders for Better Customer Retention
When was the last time you followed up with a customer and got a response…
How AI is Changing Lead Scoring & Customer Targeting
Remember the days when lead scoring meant manually grading prospects based on gut feeling and…
Top SMS Marketing Agencies in 2025
SMS marketing continues to be a high-converting, direct communication channel in 2025. With mobile phone…
Top Email Marketing Agencies in 2025
Email marketing remains one of the most cost-effective and high-ROI digital marketing strategies available. Whether…
What is B2C (Business-to-Consumer) Marketing?
B2C (Business-to-Consumer) marketing refers to the strategies and tactics that companies use to promote products…
The Role of Personalised Marketing in Revolutionising the Ride-hailing Industry
In today's evolving digital world, personalisation isn't just a buzzword anymore; it's the new standard.…
What is B2B (Business-to-Business) Marketing?
B2B (Business-to-Business) marketing refers to strategies and techniques used by companies to sell products or…