SMS Marketing: Send Customers SMS Messages

SMS marketing is one of the most direct, cost-effective, and high-converting methods of customer communication. With a simple text message, businesses can instantly reach thousands of customers with promotional offers, alerts, reminders, or transactional updates.

Yournotify provides a reliable SMS marketing infrastructure tailored for Nigerian businesses and organizations—fast delivery, DND bypass, simple setup, and real-time performance tracking. This guide explains how to use SMS marketing effectively and why Yournotify is a leading solution.

What is SMS Marketing?

SMS marketing involves sending messages to customers or prospects via text (Short Message Service). These messages can be promotional, transactional, or informational—designed to drive action, deliver alerts, confirm purchases, or share updates.

Yournotify supports all these use cases:

• Promotional campaigns (e.g., sales offers, events)

• Transactional alerts (e.g., purchase receipts, OTPs)

• Appointment reminders or notifications

• Internal communications for teams or communities

Why Choose Yournotify for SMS Marketing?

Fast and Reliable Delivery

Yournotify uses direct connections with GSM networks and hosted SIM routes to ensure fast, consistent message delivery across all Nigerian networks—even to DND (Do Not Disturb) numbers.

No Hidden Charges

• Pay-as-you-go credits system

• No contracts, no setup fees, and no credit expiration

• Transparent billing and usage tracking

DND Message Handling

If a number is registered under DND, Yournotify gives you two options:

• Auto-resend using hosted SIM routes (with slightly higher cost)

• Get automatic refund if not delivered

You always stay in control of how DND numbers are handled.

Real-Time Delivery Reports

Know exactly which messages were delivered, failed, or pending. Reports are available in real time within your dashboard to help you optimize future campaigns.

User-Friendly Platform

Yournotify’s dashboard is designed for both technical and non-technical users. You can upload contacts, write your message, schedule, and send—without needing any coding or setup.

Support and Integration

• Multiple payment methods

• API for developers

• Webhooks, SMS triggers, and advanced segmentation

How to Send SMS Campaigns with Yournotify

1. Sign up on Yournotify (you receive free SMS credits to start).

2. Upload your contact list. You can organize contacts by tags or groups.

3. Compose your message with custom sender name or brand.

4. Choose how to handle DND numbers (resend or refund).

5. Schedule or send instantly.

6. Monitor performance through real-time delivery reports.

Use Cases for SMS Marketing

SMS marketing is highly versatile and used across industries:

• Retail and Ecommerce: flash sales, restock alerts

• Healthcare: appointment reminders, vaccination schedules

• Education: class notifications, exam updates

• Churches & NGOs: event updates, community engagement

• Startups & Fintech: OTPs, transaction updates

• SaaS and Digital Services: user onboarding, account alerts

Best Practices for SMS Campaigns

To get the most out of your SMS marketing strategy, follow these proven best practices:

Write Clear, Concise Messages

SMS is limited in character length. Keep your message short, clear, and straight to the point. Avoid filler or fluff.

Example:
“Hi Daniel, 15% off your next order. Show this SMS at checkout before 6 PM today.”

Personalize When Possible

Personalization increases engagement. Use first names, product names, or past activity to make the message more relevant.

Include a Strong Call-to-Action

Make sure the recipient knows what to do next—“Visit now”, “Reply YES”, “Click to confirm”, etc.

Avoid Spam Triggers

Don’t overuse all caps or suspicious links. If linking to a site, use a reputable short link or branded domain.

Respect Timing and Frequency

Send messages during customer-friendly hours (e.g., 8 AM to 8 PM). Avoid sending too often to prevent opt-outs.

Always Get Consent

Only send SMS to contacts who have opted in. Include opt-out instructions if you’re running a promotional campaign.

Sample Scenarios and Message Templates

Articles on SMS from the Yournotify Blog

• 10 SMS Campaign Ideas for Small Businesses
  Learn how to craft attention-grabbing messages that convert.

• DND Numbers in Nigeria: What You Should Know
  Understand how DND works, and how Yournotify helps you reach every customer.

• Improving Engagement With Personalized Messaging
  Tips and tools to make your SMS feel personal and relevant.

• Why SMS is Still the Best Channel in Africa
  A deep dive into why SMS outperforms email and push in the African market.

Final Thoughts

SMS marketing offers one of the highest ROI channels available to businesses in Nigeria and across Africa. It’s instant, personal, and doesn’t require internet connectivity.

Yournotify provides a complete platform to help you launch, track, and optimize your SMS campaigns—whether for marketing, alerts, or engagement. With tools to manage delivery, DND numbers, and audience segmentation, you can confidently scale your communication.