Text messaging marketing has gained popularity recently for a variety of reasons including: being a quick method of connecting with your audience, a high engagement rate, and a higher open rate compared to email, 98% compared to 20% respectively. And since 90% of…
You have an amazing event idea coming up, and you are putting together the perfect event—you have the best venue scheduled, reputable guest speakers lined up, and top-notch vendors ready to offer their services. You just need to figure out…
Digital marketing is the new online channel that compresses the whole scheme of advertising into a cheaper, and more precise package for businesses in Nigeria. So far, it produces the highest quality of results and still the most affordable solution…
To create lasting loyalty, you need to dig deeper to understand your customers. Read on for strategies on how to forge meaningful relationships with your customers. Understanding customer needs, providing good service, handling customer complaints well, and staying in regular…
Digital transformation in Nigeria is a big thing now, and brands are leveraging every possible digital channel to connect with their customers. One of the cheapest and most effective ways of building customer engagement is no doubt email marketing, and…
As Nigerian businesses continue to struggle to grow, Nigeria’s Mega Companies spend N143.7 billion on marketing expenses in 2020. According to the report from PwC, Nigeria with a 12.1% CAGR (albeit strongly influenced by surging spending on mobile Internet access),…
According to marketers, email open rates and click-through rates are the most important email marketing metrics. Deliverability is not given enough attention, with only 35% of respondents monitoring the delivery rate of their newsletters. Let's do a quick Quick Definition…