Introduction Student enrollment is the lifeblood of every training institution — whether you are running a university program, a professional certification school, or a private training academy. But in 2025, filling classrooms is not as straightforward as it once was.…
The iGaming industry is entering a new era. Acquisition costs are climbing, regulations are tightening, and player churn remains stubbornly high. The winners of tomorrow won’t be those who spend the most on ads, but those who master player retention…
Nigeria’s telecom market is one of the most saturated in Africa, with over 220 million active lines competing across four major players: MTN, Airtel, Glo, and 9mobile. In such a mature market, you’d expect acquisitions to plateau. Yet, MTN Nigeria…
Most Nigerian businesses know how tough it is to grow here. Customers are cautious, budgets are tight, and the competition is loud. That’s why building an acquisition funnel in Nigeria isn’t just about sending ads but about creating a clear…
In 2025, startups face the same old challenge but in a new digital landscape: how do you grow with limited resources? Most founders I talk to default to acquisition as their first strategy. After all, more customers mean more revenue,…
Running a small business is hard enough. But ask any founder, marketer, or growth manager the real challenge, and they’ll tell you it’s acquiring new customers without burning too much cash. This is where customer acquisition comes in. Done right,…
At Yournotify, we’ve always believed businesses deserve more than tools that just send messages; they deserve tools that help build real customer relationships. That’s why, over the past months, we’ve evolved from a simple notification platform into a complete customer…
Have you ever filled out a form that asked for everything but your DNA? Chances are, you abandoned it halfway. You’re not alone; 67% of users will ditch a form if the process is too complicated (Baymard Institute, 2023). For…
In today’s digital world, agencies are under serious pressure. Clients don’t just want engagement metrics anymore; they want cold, hard results. Conversions. Sales. Customer retention. ROI, they can show their bosses or investors. And while most agencies are already running…
SMS isn’t dead. It just needs a better strategy. If you're a Nigerian business owner, you've probably been told that email marketing is king or that you should be investing heavily in social media ads. And yes, those channels are…