Introduction: Why SMS Still Works for Loan Reminders In Nigeria's fast-growing credit ecosystem, loan servicing and repayment communication must be timely, clear, and trusted. While emails often go unopened and app notifications can be muted, SMS remains the most direct…
The Role of Email in Fintech In the fast-paced world of Nigerian fintech, delivering critical information instantly and reliably is non-negotiable. From transaction receipts and account alerts to OTPs and dispute updates, transactional emails serve as a vital communication backbone.…
One-Time Passwords (OTPs) are the heartbeat of fintech security. From mobile banking apps to investment platforms, OTPs serve as the gatekeeper to user accounts, confirming identity, verifying transactions, and preventing fraud. In Nigeria's fast-growing fintech space, where user experience, security,…
Email marketing isn’t dead, it’s evolving. And if you’re in the e-commerce world, you know how vital it is to keep your customers engaged without overwhelming them. Enter the new MVP: AI Email Automation in E-commerce. It’s fast, smart, and…
In a world where customers receive hundreds of emails and notifications daily, SMS for customer engagement stands out. With open rates hovering around 98%, SMS is the unsung hero of modern communication. But let’s be honest—no one wants to be…
When was the last time you followed up with a customer and got a response like, “Oh yes, thanks for the reminder!”? If it’s been a while, you're not alone. Most businesses are missing out on easy wins because they…
Remember the days when lead scoring meant manually grading prospects based on gut feeling and a spreadsheet? Those days are long gone. Today, AI is flipping the script—helping marketers target smarter, qualify faster, and close better. From crunching massive datasets…
SMS marketing continues to be a high-converting, direct communication channel in 2025. With mobile phone penetration at an all-time high globally, businesses that leverage SMS for customer engagement, transactional alerts, and promotional campaigns are seeing strong ROI. Whether you're a…
Email marketing remains one of the most cost-effective and high-ROI digital marketing strategies available. Whether you're running a startup, a growing e-commerce brand, or a well-established enterprise, having the right email marketing partner can make or break your strategy. This…
B2C (Business-to-Consumer) marketing refers to the strategies and tactics that companies use to promote products or services directly to individual consumers. Unlike B2B (Business-to-Business) marketing, which focuses on long-term relationships and complex sales cycles, B2C marketing aims at capturing consumer…