The Growing Demand for Email Marketing in Lagos Lagos is Nigeria’s economic powerhouse, home to thousands of startups, SMEs, and corporate brands. From tech companies in Yaba to real estate firms in Lekki and financial institutions on Victoria Island, businesses…
In recent years, Mailchimp has become one of the most recognized tools for email marketing globally. However, Nigerian and African businesses often face challenges using platforms like Mailchimp: billing in dollars, lack of local support, and limited integration with SMS…
Email marketing is both an art and a science. The most successful SaaS email campaigns don’t just rely on great copy or design; they leverage psychology to drive action. Understanding human behaviour can significantly improve open rates, engagement, and ultimately,…
Cold leads can feel like a lost cause. You’ve got their email, but they’re not engaging, not clicking, and certainly not buying. The good news? Email personalization—when done right—can warm them up and turn them into loyal customers. According to…
Email marketing remains one of the most effective channels for businesses in the gambling, iGaming, and casino industry. It offers a direct and personalized way to engage players, boost retention, and increase revenue. However, to maximize its impact, marketers must…
Email marketing is one of the most powerful tools for businesses today, but not all email campaigns are created equal. When it comes to B2B (business-to-business) and B2C (business-to-consumer) email marketing, there are key differences that can make or break…
Email marketing remains one of the most powerful tools for SaaS businesses to engage their audience, nurture leads, and convert them into loyal customers. However, not every email campaign drives the desired outcomes, and this is especially true in the…