Email marketing has become an impossible strategy for businesses not to deploy because it guarantees that you are reaching your audience directly. Unlike social media, where posts can easily get lost in the clutter, emails have a higher chance of…
You have an amazing event idea coming up, and you are putting together the perfect event—you have the best venue scheduled, reputable guest speakers lined up, and top-notch vendors ready to offer their services. You just need to figure out…
Digital transformation in Nigeria is a big thing now, and brands are leveraging every possible digital channel to connect with their customers. One of the cheapest and most effective ways of building customer engagement is no doubt email marketing, and…
According to marketers, email open rates and click-through rates are the most important email marketing metrics. Deliverability is not given enough attention, with only 35% of respondents monitoring the delivery rate of their newsletters. Let's do a quick Quick Definition…