Executive summary SMS remains one of the highest-attention, fastest-acting channels in gambling and iGaming. Typical read rates hover in the ~98% range and response rates materially outpace email, making it ideal for time-sensitive offers (in-play boosts, deposit reminders, KYC nudges,…
Sports betting has seen exponential growth across Africa, driven by factors such as increased internet penetration, mobile money adoption, and a passionate sports fan base. This article explores the market dynamics, statistics, challenges, and future trends of sports betting on…
Sports betting is booming in Nigeria, with millions of bettors placing wagers daily. However, standing out in a competitive market requires a strong email marketing strategy. Email remains one of the most effective tools for engaging users, driving retention, and…