How To Create Engaging Email Campaigns 

Be rest assured that you are not the only person sending emails to your contacts. In fact, according to Radicati Group, the average office worker receives an average of 121 emails every day. How you go about creating your emails determines if your email gets seen and acted upon, or marked as spam by the recipient.

​Having reviewed thousands of businesses who relied on our services to send emails to their customers, we’ve narrowed down what the best-performing campaigns did.

​These five tips could be a game-changer for your email marketing campaign.

Audience Identification and Segmentation

“Not everyone will be interested in the same products/services/topics. By hyper-segmenting audiences, emails become more personalised, more relevant and therefore more engaged with — delivering a higher ROI on email channels.”
​This insight by Megan Gianfuso, CMO of Adopting Social, can’t be any truer.

​It implies that for your email campaign to be engaging, it means that you must first invest in understanding your audience and making sure that your email list are people who actually are interested in your offering or message.

Define a Clear Goal for Every Email Campaign

​For every email you are sending, the “why” you’re sending the email must be clearly defined and understood. Most often, small marketers complicate their strategy by tending to have multiple goals, which can be confusing. Instead, make your goal for each campaign simple. It could be to increase web traffic, generate sales, or improve brand awareness.

Also Read: Why Are My Emails Going to Spam and How Do I Fix It? 

Choosing the Right Type of Email Campaign

​Before you set out to craft your email, you should be able to know the type of email campaign that best suits your objectives. There are various types of email campaigns. Platforms like Yournotify give you access to pre-designed email templates like announcements, weekly updates, welcome emails, order confirmations, and many more. All you have to do is to edit them.

Knowing the Best Time to Send Email Campaigns

​Even though you are done with creating an interesting copy for your email, knowing when to send it matters just as much. You could have the most compelling message in the world, but if it arrives when your audience is asleep or overwhelmed, it will get buried. According to some studies, the best times to send emails are Tuesday, Wednesday, and Thursday at 10am, 2pm, and 8pm.
​However, every audience is unique. You should run multiple campaigns at different times to see which ones are more engaging. This data-driven approach will help you narrow down exactly when your specific audience is most active and ready to interact with your brand.

Getting Started with Yournotify

​Now that you understand the pillars of a great campaign, Yournotify is the tool that brings it all together. By providing you with a library of professional templates, Yournotify ensures you don’t waste time on design and can focus on your message.
​Whether you are identifying your audience segments, setting clear campaign goals, or testing different delivery times, the platform helps you achieve the most in your email campaigns by simplifying the technical work. All you have to do is bring your story, pick a template, and start engaging your audience.