How Creditville Used Yournotify to Drive Urgent Customer Action with SMS Campaigns

A real user story on smart communication, timing, and the power of automation for Nigerian businesses.

Marketing automation is no longer a “nice-to-have” for businesses in Nigeria; it’s becoming essential. Yet many tools still operate like bulk message blasters, attracting users who want to “just send” without thinking about timing, engagement, or context.

That’s not what Yournotify is built for.

Yournotify is a business communication tool designed for intentional marketers and growth-minded businesses. It helps teams manage customer journeys, automate outreach, and drive real action, not just clicks.

But don’t take our word for it. Creditville, a leading financial institution in Nigeria, put that to the test.

How Creditville Came In and What They Were Looking For

Creditville’s marketing team wasn’t new to customer outreach. But they needed a better way to run time-sensitive campaigns, especially one of their biggest seasonal promotions that offered steep discounts for a limited time.

They didn’t just want to send messages.

They needed a tool that could help them:

• Schedule targeted SMS reminders

• Drive urgency through countdown messages

• Monitor engagement and respond quickly

That’s where Yournotify came in.

The Problem They Faced + What They Do Differently

Five days before their discount promo was set to end, Creditville needed to remind customers—without sounding spammy or robotic. Generic SMS blasts weren’t going to cut it.

So they decided to run a countdown sequence.

They used Yournotify to schedule SMS messages that said things like:

• “5 days to go…”

• “2 days left to claim your offer…”

These messages created a sense of urgency, and they worked.

People weren’t just reading the messages; they were calling in, asking questions, and taking action.

In the words of Omofolaranmi Salaam, Brand and Communications Manager at Creditville:

“The feedback was good. We started getting a lot of calls people were saying things like, ‘I just got this SMS, help me do it now.’ It was awesome.”

The Result: More Response, Better Control

Here’s what stood out in Creditville’s experience with Yournotify:

• They could track engagement and reactions almost immediately after campaigns went out.

• They learnt to test every SMS on both iPhone and Android for formatting, giving them confidence before going live.

• Despite minor differences in how some messages render (especially punctuation), the platform delivered reliably across devices.

Most importantly, Yournotify became a trusted part of their communication stack.

Even with rising SMS costs, Creditville still prefers SMS as a channel because it delivers results.

“We’ve been relying so much on SMS because it’s cost-effective. I just wish the government can make it even cheaper for businesses,” Omofolaranmi added.

 Lessons for Other Businesses

Creditville’s experience is a reminder that:

• Timing and context matter more than message volume.

• Automation platforms like Yournotify aren’t just for “blasting”—they’re for building smart campaigns that drive urgency, action, and ROI.

• Testing and iteration are key even on simple things like SMS.

If your business wants to go beyond “spray and pray” and actually move customers to act, Yournotify gives you the tools to do that.

Ready to Build Campaigns That Convert?

Join businesses like Creditville, who are using Yournotify to power smart communication and real results.

Start your marketing campaign with Yournotify today, which works for your kind of business.

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