Short Message Peer-to-Peer (SMPP) is the protocol of choice for high-throughput SMS messaging in fintech, banking, and customer communications. While APIs offer simplicity, SMPP gives you full control over throughput, session management, and delivery receipts—especially crucial in Nigeria, where latency…
Sending sensitive financial data like account statements, balance alerts, and transaction summaries over email requires both efficiency and a strong commitment to privacy and security. SMTP (Simple Mail Transfer Protocol) remains one of the most reliable methods for delivering these…
Why Failed Transactions Must Be Handled in Real Time In Nigeria's fast-growing fintech ecosystem, real-time communication is not just a nice-to-have—it's critical. When users initiate a transaction and something fails, whether due to network delays, switching errors, or balance mismatches,…
The Growing Demand for Email Marketing in Lagos Lagos is Nigeria’s economic powerhouse, home to thousands of startups, SMEs, and corporate brands. From tech companies in Yaba to real estate firms in Lekki and financial institutions on Victoria Island, businesses…
The logistics industry in Africa is undergoing rapid transformation, driven by technological advancements, e-commerce growth, and increasing urbanization. Startups are stepping in to solve challenges in freight management, last-mile delivery, and supply chain optimization. This article explores the growth of…
The education technology (Edtech) sector in Africa has seen rapid growth, driven by increased internet access, mobile technology, and the demand for digital learning solutions. With over 50% of Africa’s population under 20 years old, Edtech startups are playing a…
The fintech revolution in Africa has transformed the financial landscape, bridging the gap for the unbanked and driving economic inclusion. With over 66% of sub-Saharan Africa’s population lacking access to traditional banking, fintech startups have emerged as a vital force…
Customer loyalty extends beyond mere repeat purchases; it is the emotional connection that customers develop with a brand, influencing not only their buying behaviour but also their advocacy for the brand. This connection is cultivated through consistent positive experiences, trust…
When navigating marketing for startups, one of the pivotal decisions you'll face is whether to outsource your marketing efforts or build an in-house team. This decision can significantly impact your growth trajectory, brand identity, and overall business success. Let's explore…
The startup world is a battlefield. You have a revolutionary idea, a passionate team, and a burning desire to succeed. But how do you cut through the noise and achieve explosive growth? Enter growth hacking, the secret weapon for resource-conscious…