Marketing message templates for every customer moment.

Copy practical starting points for SMS, WhatsApp, email, voice, Calls, push, in-app, referral, loyalty, and reward campaigns.

Campaign template library

Choose a channel, copy a starting point, and adapt the variables, consent language, timing, and offer to your audience.

Transactional

Payment reminder

Hi {{ .Subscriber.FirstName }}, your payment of {{ .Subscriber.Attribs.amount }} is due on {{ .Subscriber.Attribs.date }}. Pay securely: {{ .Subscriber.Attribs.link }}.

Promotional

Limited-time offer

Hi {{ .Subscriber.FirstName }}, enjoy {{ .Subscriber.Attribs.discount }} off {{ .Subscriber.Attribs.product_name }} until {{ .Subscriber.Attribs.deadline }}. Shop: {{ .Subscriber.Attribs.link }}. Reply STOP to opt out.

Authentication

One-time password

Your {{ .Subscriber.Attribs.brand_name }} verification code is {{ .Subscriber.Attribs.otp }}. It expires in {{ .Subscriber.Attribs.minutes }} minutes. Do not share this code.

Utility

Delivery update

Hi {{ .Subscriber.FirstName }}, order {{ .Subscriber.Attribs.order_number }} is now {{ .Subscriber.Attribs.delivery_status }}. Track it here: {{ .Subscriber.Attribs.tracking_link }}.

Utility

Order ready

Hello {{1}}, your order {{2}} is ready for pickup at {{3}}. Reply if you need help.

Marketing

New product announcement

Hello {{1}}, {{2}} has just launched. See what is new and order here: {{3}}. Reply STOP to opt out.

Authentication

Account verification

Your verification code is {{1}}. It expires in {{2}} minutes. Do not share this code with anyone.

Utility

Booking reminder

Hello {{1}}, this is a reminder for your booking on {{2}} at {{3}}. Reply CONFIRM or contact us to reschedule.

Onboarding

Welcome email

Welcome, {{ .Subscriber.FirstName }}. Here are the quickest ways to get value from {{ .Subscriber.Attribs.product_name }} today.

Promotional

Newsletter introduction

Hi {{ .Subscriber.FirstName }}, this month: {{ .Subscriber.Attribs.highlight_one }}, {{ .Subscriber.Attribs.highlight_two }}, and practical ideas to help you {{ .Subscriber.Attribs.desired_outcome }}.

Transactional

Password reset

We received a request to reset your password. Use {{ .Subscriber.Attribs.reset_link }} within {{ .Subscriber.Attribs.expiry_time }}. Ignore this email if you did not request it.

Retention

Win-back message

Hi {{ .Subscriber.FirstName }}, it has been a while. Return to {{ .Subscriber.Attribs.product_name }} and use {{ .Subscriber.Attribs.offer_code }} before {{ .Subscriber.Attribs.deadline }}.

Transactional

Appointment reminder

Hello {{ .Subscriber.FirstName }}. Your appointment is scheduled for {{ .Subscriber.Attribs.date }} at {{ .Subscriber.Attribs.time }}.

Utility

Service interruption alert

Important message from {{ .Subscriber.Attribs.brand_name }}. Service in {{ .Subscriber.Attribs.location }} may be unavailable from {{ .Subscriber.Attribs.start_time }} until {{ .Subscriber.Attribs.end_time }}.

Promotional

Event invitation

You are invited to {{ .Subscriber.Attribs.event_name }} on {{ .Subscriber.Attribs.date }} at {{ .Subscriber.Attribs.venue }}. Press {{ .Subscriber.Attribs.response_key }} to confirm your attendance.

Transactional

Payment confirmation

Your payment of {{ .Subscriber.Attribs.amount }} to {{ .Subscriber.Attribs.merchant_name }} was successful. Your reference is {{ .Subscriber.Attribs.reference }}. Compare WhatsApp and omnichannel platforms Compare WhatsApp delivery, template operations, automation, customer data, reporting, and the wider channels available for follow-up: Yournotify vs BirdYournotify vs TwilioYournotify vs Termii

Promotional

Abandoned cart

Still deciding? Your cart is waiting. Complete your order before {{ .Subscriber.Attribs.deadline }}.

Engagement

Breaking update

New update: {{ .Subscriber.Attribs.headline }}. Tap to read the full story.

Transactional

Account activity alert

{{ .Subscriber.Attribs.activity_type }} was recorded on your account at {{ .Subscriber.Attribs.time }}. Tap to review.

Retention

Trial ending reminder

Your trial ends in {{ .Subscriber.Attribs.days_remaining }} days. Choose a plan to keep your workspace active.

Engagement

Feature education

New: {{ .Subscriber.Attribs.feature_name }} is available. Take the two-minute tour to see how it works.

Onboarding

Onboarding checklist

You have completed {{ .Subscriber.Attribs.completed_steps }} of {{ .Subscriber.Attribs.total_steps }} setup steps. Continue with {{ .Subscriber.Attribs.next_step }}.

Retention

Usage milestone

Great work—you have completed {{ .Subscriber.Attribs.milestone_value }} {{ .Subscriber.Attribs.milestone_name }}. See your progress.

Conversion

Upgrade prompt

Unlock {{ .Subscriber.Attribs.premium_feature }} and {{ .Subscriber.Attribs.benefit }} by upgrading to {{ .Subscriber.Attribs.plan_name }}.

Acquisition

Referral invitation

Give {{ .Subscriber.Attribs.reward_value }}, get {{ .Subscriber.Attribs.reward_value }}. Share your link and earn when a friend completes {{ .Subscriber.Attribs.qualifying_action }}.

Engagement

Referral progress

{{ .Subscriber.Attribs.referred_name }} has joined. You will receive {{ .Subscriber.Attribs.reward_value }} when they complete {{ .Subscriber.Attribs.qualifying_action }}.

Reward

Referral reward earned

You earned {{ .Subscriber.Attribs.reward_value }} because {{ .Subscriber.Attribs.referred_name }} completed {{ .Subscriber.Attribs.qualifying_action }}. Claim: {{ .Subscriber.Attribs.claim_link }}.

Reactivation

Referral programme reminder

Your referral link is still active. Invite a friend before {{ .Subscriber.Attribs.deadline }} and earn {{ .Subscriber.Attribs.reward_value }}.

Retention

Points milestone

You have {{ .Subscriber.Attribs.points_balance }} points. Earn {{ .Subscriber.Attribs.points_needed }} more to unlock {{ .Subscriber.Attribs.reward_name }}.

Recognition

Tier upgrade

Congratulations—you are now a {{ .Subscriber.Attribs.tier_name }} member. Your new benefits include {{ .Subscriber.Attribs.benefits }}.

Retention

Points expiry

{{ .Subscriber.Attribs.points_expiring }} points expire on {{ .Subscriber.Attribs.expiry_date }}. Use them toward {{ .Subscriber.Attribs.reward_options }} before they expire.

Reward

Repeat-purchase reward

Thanks for your {{ .Subscriber.Attribs.purchase_count }}th order. We added {{ .Subscriber.Attribs.points_earned }} points to your loyalty balance.

Fulfilment

Reward claim

Congratulations, {{ .Subscriber.FirstName }}. Your {{ .Subscriber.Attribs.reward_name }} is ready. Claim it before {{ .Subscriber.Attribs.expiry_date }}: {{ .Subscriber.Attribs.claim_link }}

Fulfilment

Airtime reward delivered

Your {{ .Subscriber.Attribs.network }} airtime reward of {{ .Subscriber.Attribs.amount }} has been sent to {{ .Subscriber.Attribs.masked_phone }}. Reference: {{ .Subscriber.Attribs.reference }}.

Fulfilment

Coupon issued

Your {{ .Subscriber.Attribs.brand_name }} coupon is {{ .Subscriber.Attribs.coupon_code }}. Use it before {{ .Subscriber.Attribs.expiry_date }} on orders above {{ .Subscriber.Attribs.minimum_order }}.

Reminder

Reward claim reminder

Your {{ .Subscriber.Attribs.reward_name }} is waiting. Complete your claim before {{ .Subscriber.Attribs.expiry_date }}: {{ .Subscriber.Attribs.claim_link }}.

Connect every marketing channel to one customer journey.

Capture and segment audiences, then coordinate email, SMS, WhatsApp, voice, Calls, push, in-app messages, conversations, automations, referrals, loyalty, rewards, ads, and developer APIs from one growth platform.

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