Kenyan consumers are highly receptive to SMS promotions, making it a lucrative strategy for businesses to reach their target audience. And I guess you want to ask if it is going to be relevant in 2024 Absolutely! SMS marketing continues…
Email marketing has become an impossible strategy for businesses not to deploy because it guarantees that you are reaching your audience directly. Unlike social media, where posts can easily get lost in the clutter, emails have a higher chance of…
Automation marketing is like having a personal assistant who tirelessly promotes your fintech startup 24/7. It involves using technology and software to automate repetitive marketing tasks and nurture leads throughout the customer journey. With automation marketing, you can create personalized…
Automation marketing plays a crucial role in streamlining operations and improving customer satisfaction. By automating processes such as lead generation, nurturing, and follow-up, logistics businesses in Kenya can efficiently manage their marketing efforts. This means less time spent on manual…
Kenya's e-commerce industry has been experiencing significant growth in recent years. With the rise of smartphones and improved internet connectivity, more Kenyan consumers are turning to online shopping for their convenience and variety of choices. As an e-commerce startup in…
Africa's fintech sector is booming, and SMS marketing can help you ride that wave. With the majority of people in Africa having access to mobile phones, SMS marketing offers a direct and personal way to connect with your audience. It's…