What is the difference between email marketing and transactional email?
Email marketing helps you promote products, share newsletters and nurture customer relationships with a selected audience. Transactional email follows a specific customer action, such as an order, account event or service request.
Use campaign tools for planned marketing sends. Connect your application through the Email API or SMTP when a message needs to follow an event in your product.
Connect every marketing channel to one customer journey.
Capture and segment audiences, then coordinate email, SMS, WhatsApp, voice, Calls, push, in-app messages, conversations, automations, referrals, loyalty, rewards, ads, and developer APIs from one growth platform.
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