In 2025, startups face the same old challenge but in a new digital landscape: how do you grow with limited resources? Most founders I talk to default to acquisition as their first strategy. After all, more customers mean more revenue,…
In today’s digital world, grabbing your audience’s attention is harder than ever. That’s where lead magnets come in. A lead magnet is a free resource or offer you provide in exchange for a potential customer's contact information, like their email…
Remember the days when lead scoring meant manually grading prospects based on gut feeling and a spreadsheet? Those days are long gone. Today, AI is flipping the script—helping marketers target smarter, qualify faster, and close better. From crunching massive datasets…
Lead generation is evolving rapidly as businesses seek more efficient and data-driven ways to attract and convert prospects. With the rise of AI, automation, and omnichannel marketing, the future of lead generation is shaping up to be more intelligent, personalized,…
In the fast-changing world of digital marketing, email continues to be a powerful tool. It’s more than just sending mass messages; it’s about creating personalized, targeted emails that connect with your audience and inspire them to take action. This article…
Nigeria's creative and digital marketing industry has grown significantly in recent years, making it an ideal time for businesses and content creators to expand their subscriber base. One powerful tool that can help achieve this goal is the Yournotify sign-up…
Generating leads is a crucial aspect of any business, and Nigerian industries are no exception. In a highly competitive market, businesses need to implement effective marketing strategies to attract potential customers and convert them into leads. However, with so many…