Digital transformation in Nigeria has reached new heights, with brands leveraging every possible digital channel to connect with their customers. Among these, email marketing stands out as one of the most cost-effective and impactful methods for building meaningful customer engagement.…
As Nigerian businesses continue to navigate the evolving landscape of growth and competition, the marketing spend by Nigeria’s mega-companies reached an impressive N143.7 billion in 2020. According to PwC’s report, Nigeria, with a projected 12.1% compound annual growth rate (CAGR)…
SMS marketing has evolved into a powerful tool for businesses to connect with their audiences in real-time. In 2025, with over 5 billion mobile users globally, SMS marketing is no longer a nice-to-have but a critical component of a comprehensive…
Email marketing is one of the most effective direct marketing strategies available to businesses today. According to recent research, a staggering 81% of B2B and B2C marketers rely on email as their primary channel for customer acquisition, retention, and engagement.…
The startup world is a battlefield. You have a revolutionary idea, a passionate team, and a burning desire to succeed. But how do you cut through the noise and achieve explosive growth? Enter growth hacking, the secret weapon for resource-conscious…
In an increasingly competitive business landscape, building and maintaining strong customer relationships is vital for businesses in Nigeria. Establishing a loyal customer base not only drives repeat sales but also fosters brand advocacy, leading to long-term success. By understanding the…
Artificial Intelligence (AI) is revolutionizing various industries, and marketing is no exception. In Nigeria, where email and SMS marketing have become integral parts of marketing strategies, the impact of AI on these channels cannot be ignored. This article delves into…
In today's business world, marketing professionals face a myriad of challenges as they strive to capture the attention and loyalty of consumers. With a highly competitive landscape, brands must navigate through a maze of competitors, changing consumer preferences, and evolving…
Introduction to Email Marketing: Why it's Crucial for Success Email marketing has emerged as one of the most effective and efficient methods to connect with customers, build relationships, and drive business growth. In today's digital age, where communication channels are…
Email marketing is the underdog of modern marketing trends but is highly effective. Businesses use email marketing campaigns to keep in constant contact with their clients and make known any new products or offers. To know how email marketing works,…