Email marketing is a powerful way to connect with customers and keep them updated on your business’s promotions, vision, and company accomplishments. However, if your email campaigns are not successful, you will lose out on revenue and customers. This can…
Growing a customer base with email marketing campaigns shouldn't be a tedious effort. Email marketing is a powerful tool that can help businesses to reach a wider audience and expand their customer base. By building a database of contacts and…
Sending an SMS message alone isn't enough to increase your sales. To see positive results, your recipients must obviously see value in your message. To improve customer engagement and to drive action, you can provide exclusive offers to new and…
Sending your customers the right messages, and at the right time is critical to their purchase decision. In the back-end, you're tasked with keeping your marketing campaigns across technologies streamlined, and your analytics clean so you can focus on optimizing…
First, let's start with the definition of Data Synchronization. Data synchronization is the process of establishing consistency among data from a source to a target data storage and vice versa and the continuous harmonization of the data over time. Now…
Text messaging marketing has gained popularity recently for a variety of reasons including: being a quick method of connecting with your audience, a high engagement rate, and a higher open rate compared to email, 98% compared to 20% respectively. And since 90% of…
You have an amazing event idea coming up, and you are putting together the perfect event—you have the best venue scheduled, reputable guest speakers lined up, and top-notch vendors ready to offer their services. You just need to figure out…
Digital marketing is the new online channel that compresses the whole scheme of advertising into a cheaper, and more precise package for businesses in Nigeria. So far, it produces the highest quality of results and still the most affordable solution…
Digital transformation in Nigeria is a big thing now, and brands are leveraging every possible digital channel to connect with their customers. One of the cheapest and most effective ways of building customer engagement is no doubt email marketing, and…
As Nigerian businesses continue to struggle to grow, Nigeria’s Mega Companies spend N143.7 billion on marketing expenses in 2020. According to the report from PwC, Nigeria with a 12.1% CAGR (albeit strongly influenced by surging spending on mobile Internet access),…